#730F50
Closest named color: Velvet (#750851). oklch(37.7% 0.146 347.1), rgb(115, 15, 80).
Aa
White text reads best on this color (10.97:1).
About this color
#730F50 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.146 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.007 away. White text reads best on it, at 10.97:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.146) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.91:1 |
| White text | 10.97:1 |
Values
| HEX | #730F50 |
| RGB | rgb(115, 15, 80) |
| HSL | hsl(321, 77%, 25%) |
| OKLCH | oklch(37.7% 0.146 347.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730F50 | 10.97:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #730F50 | 1.91:1 | Fails | Lc 10.0 | Not readable |
| #730F50 text on white | 10.97:1 | AAA | Lc 94.0 | Preferred for body text |
| #730F50 text on black | 1.91:1 | Fails | Lc -8.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FBE2EE
oklch(93.6% 0.031 347.1)
-
Step 200
200
#F8CAE1
oklch(88.5% 0.06 346.8)
-
Step 300
300
#F5A4CE
oklch(81% 0.109 347.4)
-
Step 400
400
#EB6DB5
oklch(70.6% 0.174 347.1)
-
Step 500
500
#E13BA3
oklch(63.1% 0.223 347)
-
Step 600
600
#CA008D
oklch(55.7% 0.235 347.1)
-
Step 700
700
#AB0077
oklch(49.2% 0.207 347)
-
Step 800
800
#8D0061
oklch(42.7% 0.18 347.2)
-
Step 900
900 (this color)
#730F50
oklch(37.7% 0.146 347.1)
-
Step 950
950
#440D2F
oklch(27% 0.092 347.1)
#730F50 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #203252 | 0.165 |
| Deuteranopia (no green cones) | #3E424E | 0.142 |
| Tritanopia (no blue cones) | #7C092F | 0.060 |
| Achromatopsia (no color) | #3C3C3C | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730F50
#730F50
oklch(37.7% 0.146 347.1)
- #004E39
#004E39
oklch(37.6% 0.077 167.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730F50, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.007
- Rich Purple #720058 ΔE 0.022
- Red Purple #820747 ΔE 0.037
- Merlot #730039 ΔE 0.038
- Wine #80013F ΔE 0.041
- Grape Purple #5D1451 ΔE 0.049
- Bordeaux #7B002C ΔE 0.062
- Mulberry #920A4E ΔE 0.069
Use #730F50 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.