#730F4F
Closest named color: Velvet (#750851). oklch(37.6% 0.145 347.7), rgb(115, 15, 79).
Aa
White text reads best on this color (10.99:1).
About this color
#730F4F is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.145 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.008 away. White text reads best on it, at 10.99:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.91:1 |
| White text | 10.99:1 |
Values
| HEX | #730F4F |
| RGB | rgb(115, 15, 79) |
| HSL | hsl(322, 77%, 25%) |
| OKLCH | oklch(37.6% 0.145 347.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730F4F | 10.99:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #730F4F | 1.91:1 | Fails | Lc 9.9 | Not readable |
| #730F4F text on white | 10.99:1 | AAA | Lc 94.0 | Preferred for body text |
| #730F4F text on black | 1.91:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2EE
oklch(93.6% 0.031 347.1)
-
Step 200
200
#F9CAE0
oklch(88.6% 0.06 348.6)
-
Step 300
300
#F5A4CD
oklch(81% 0.108 348)
-
Step 400
400
#EC6DB4
oklch(70.7% 0.175 347.8)
-
Step 500
500
#E13BA1
oklch(63% 0.222 347.7)
-
Step 600
600
#CA008B
oklch(55.6% 0.234 347.8)
-
Step 700
700
#AB0075
oklch(49.1% 0.206 347.8)
-
Step 800
800
#8D0060
oklch(42.6% 0.179 347.7)
-
Step 900
900 (this color)
#730F4F
oklch(37.6% 0.145 347.7)
-
Step 950
950
#440D2E
oklch(27% 0.092 348.2)
#730F4F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #213151 | 0.164 |
| Deuteranopia (no green cones) | #3F424D | 0.141 |
| Tritanopia (no blue cones) | #7C082F | 0.058 |
| Achromatopsia (no color) | #3C3C3C | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730F4F
#730F4F
oklch(37.6% 0.145 347.7)
- #004E39
#004E39
oklch(37.6% 0.077 167.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730F4F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.008
- Rich Purple #720058 ΔE 0.023
- Red Purple #820747 ΔE 0.036
- Merlot #730039 ΔE 0.037
- Wine #80013F ΔE 0.039
- Grape Purple #5D1451 ΔE 0.049
- Bordeaux #7B002C ΔE 0.060
- Mulberry #920A4E ΔE 0.068
Use #730F4F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.