#730E4D
Closest named color: Velvet (#750851). oklch(37.5% 0.145 348.9), rgb(115, 14, 77).
Aa
White text reads best on this color (11.05:1).
About this color
#730E4D is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.145 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.010 away. White text reads best on it, at 11.05:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.89:1 |
| White text | 11.05:1 |
Values
| HEX | #730E4D |
| RGB | rgb(115, 14, 77) |
| HSL | hsl(323, 78%, 25%) |
| OKLCH | oklch(37.5% 0.145 348.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730E4D | 11.05:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #730E4D | 1.89:1 | Fails | Lc 9.8 | Not readable |
| #730E4D text on white | 11.05:1 | AAA | Lc 94.1 | Preferred for body text |
| #730E4D text on black | 1.89:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CADF
oklch(88.6% 0.059 349.7)
-
Step 300
300
#F6A4CC
oklch(81% 0.108 349.1)
-
Step 400
400
#EC6DB2
oklch(70.7% 0.174 348.7)
-
Step 500
500
#E23A9F
oklch(63% 0.223 348.6)
-
Step 600
600
#CB0089
oklch(55.7% 0.233 348.8)
-
Step 700
700
#AC0073
oklch(49.2% 0.206 349)
-
Step 800
800
#8E005E
oklch(42.7% 0.179 349.1)
-
Step 900
900 (this color)
#730E4D
oklch(37.5% 0.145 348.9)
-
Step 950
950
#440D2D
oklch(26.9% 0.091 349.2)
#730E4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #21314F | 0.164 |
| Deuteranopia (no green cones) | #3F424B | 0.142 |
| Tritanopia (no blue cones) | #7C052D | 0.057 |
| Achromatopsia (no color) | #3C3C3C | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730E4D
#730E4D
oklch(37.5% 0.145 348.9)
- #004D3A
#004D3A
oklch(37.4% 0.075 169.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730E4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.010
- Rich Purple #720058 ΔE 0.026
- Merlot #730039 ΔE 0.033
- Red Purple #820747 ΔE 0.035
- Wine #80013F ΔE 0.037
- Grape Purple #5D1451 ΔE 0.049
- Bordeaux #7B002C ΔE 0.057
- Mulberry #920A4E ΔE 0.068
Use #730E4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.