#730E40
Closest named color: Merlot (#730039). oklch(36.9% 0.139 357.4), rgb(115, 14, 64).
Aa
White text reads best on this color (11.25:1).
About this color
#730E40 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.139 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.014 away. White text reads best on it, at 11.25:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.86:1 |
| White text | 11.25:1 |
Values
| HEX | #730E40 |
| RGB | rgb(115, 14, 64) |
| HSL | hsl(330, 78%, 25%) |
| OKLCH | oklch(36.9% 0.139 357.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730E40 | 11.25:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #730E40 | 1.86:1 | Fails | Lc 9.4 | Not readable |
| #730E40 text on white | 11.25:1 | AAA | Lc 94.5 | Preferred for body text |
| #730E40 text on black | 1.86:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FACAD9
oklch(88.5% 0.057 357.7)
-
Step 300
300
#F7A4C1
oklch(80.8% 0.104 357.1)
-
Step 400
400
#EF6EA1
oklch(70.6% 0.167 357.4)
-
Step 500
500
#E53D8A
oklch(63% 0.212 357.4)
-
Step 600
600
#CF0074
oklch(55.6% 0.227 357.4)
-
Step 700
700
#AF0061
oklch(49% 0.2 357.5)
-
Step 800
800
#910050
oklch(42.7% 0.174 357.2)
-
Step 900
900 (this color)
#730E40
oklch(36.9% 0.139 357.4)
-
Step 950
950
#450E27
oklch(27% 0.087 356.9)
#730E40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #272F41 | 0.157 |
| Deuteranopia (no green cones) | #42413E | 0.139 |
| Tritanopia (no blue cones) | #7D0026 | 0.046 |
| Achromatopsia (no color) | #3B3B3B | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730E40
#730E40
oklch(36.9% 0.139 357.4)
- #004B3F
#004B3F
oklch(36.9% 0.068 177.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730E40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.014
- Wine #80013F ΔE 0.028
- Velvet #750851 ΔE 0.031
- Red Purple #820747 ΔE 0.034
- Bordeaux #7B002C ΔE 0.036
- Rich Purple #720058 ΔE 0.047
- Wine Red #7B0323 ΔE 0.048
- Red Wine #8C0034 ΔE 0.058
Use #730E40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.