#730A54
Closest named color: Velvet (#750851). oklch(37.6% 0.152 344.4), rgb(115, 10, 84).
Aa
White text reads best on this color (11.05:1).
About this color
#730A54 is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.152 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.007 away. White text reads best on it, at 11.05:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.90:1 |
| White text | 11.05:1 |
Values
| HEX | #730A54 |
| RGB | rgb(115, 10, 84) |
| HSL | hsl(318, 84%, 25%) |
| OKLCH | oklch(37.6% 0.152 344.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730A54 | 11.05:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #730A54 | 1.90:1 | Fails | Lc 10.0 | Not readable |
| #730A54 text on white | 11.05:1 | AAA | Lc 94.0 | Preferred for body text |
| #730A54 text on black | 1.90:1 | Fails | Lc -8.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F8
oklch(97.2% 0.015 345.5)
-
Step 100
100
#FBE2EF
oklch(93.7% 0.032 345)
-
Step 200
200
#F9C9E3
oklch(88.5% 0.064 344.7)
-
Step 300
300
#F5A3D2
oklch(81% 0.113 344.6)
-
Step 400
400
#EC6BBB
oklch(70.7% 0.182 344.6)
-
Step 500
500
#E235AA
oklch(63.1% 0.233 344.6)
-
Step 600
600
#C80093
oklch(55.6% 0.237 344.5)
-
Step 700
700
#A9007C
oklch(49.1% 0.209 344.4)
-
Step 800
800
#8C0066
oklch(42.7% 0.182 344.5)
-
Step 900
900 (this color)
#730A54
oklch(37.6% 0.152 344.4)
-
Step 950
950
#440B31
oklch(26.9% 0.096 344.7)
#730A54 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1B3156 | 0.172 |
| Deuteranopia (no green cones) | #3C4252 | 0.147 |
| Tritanopia (no blue cones) | #7B0830 | 0.065 |
| Achromatopsia (no color) | #3C3C3C | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730A54
#730A54
oklch(37.6% 0.152 344.4)
- #004E36
#004E36
oklch(37.5% 0.079 164.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730A54, closest first.
No curated palette has a color within ΔE 0.04 of #730A54.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.007
- Rich Purple #720058 ΔE 0.013
- Red Purple #820747 ΔE 0.042
- Merlot #730039 ΔE 0.045
- Wine #80013F ΔE 0.047
- Grape Purple #5D1451 ΔE 0.048
- Bordeaux #7B002C ΔE 0.070
- Mulberry #920A4E ΔE 0.072
Use #730A54 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.