#730A51
Closest named color: Velvet (#750851). oklch(37.5% 0.15 346.2), rgb(115, 10, 81).
Aa
White text reads best on this color (11.10:1).
About this color
#730A51 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.150 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.004 away. White text reads best on it, at 11.10:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.89:1 |
| White text | 11.10:1 |
Values
| HEX | #730A51 |
| RGB | rgb(115, 10, 81) |
| HSL | hsl(319, 84%, 25%) |
| OKLCH | oklch(37.5% 0.15 346.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730A51 | 11.10:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #730A51 | 1.89:1 | Fails | Lc 9.9 | Not readable |
| #730A51 text on white | 11.10:1 | AAA | Lc 94.1 | Preferred for body text |
| #730A51 text on black | 1.89:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2EE
oklch(93.6% 0.031 347.1)
-
Step 200
200
#F9C9E2
oklch(88.5% 0.063 345.8)
-
Step 300
300
#F6A3D0
oklch(81% 0.113 346.2)
-
Step 400
400
#ED6BB8
oklch(70.8% 0.181 346.1)
-
Step 500
500
#E236A6
oklch(63% 0.23 346)
-
Step 600
600
#C9008F
oklch(55.6% 0.235 346.2)
-
Step 700
700
#AA0078
oklch(49% 0.207 346.3)
-
Step 800
800
#8D0063
oklch(42.8% 0.181 346.3)
-
Step 900
900 (this color)
#730A51
oklch(37.5% 0.15 346.2)
-
Step 950
950
#440C30
oklch(27% 0.094 345.9)
#730A51 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1D3153 | 0.170 |
| Deuteranopia (no green cones) | #3D424F | 0.147 |
| Tritanopia (no blue cones) | #7C052F | 0.062 |
| Achromatopsia (no color) | #3C3C3C | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730A51
#730A51
oklch(37.5% 0.15 346.2)
- #004E37
#004E37
oklch(37.6% 0.079 165.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730A51, closest first.
No curated palette has a color within ΔE 0.04 of #730A51.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.004
- Rich Purple #720058 ΔE 0.017
- Red Purple #820747 ΔE 0.039
- Merlot #730039 ΔE 0.040
- Wine #80013F ΔE 0.043
- Grape Purple #5D1451 ΔE 0.048
- Bordeaux #7B002C ΔE 0.065
- Mulberry #920A4E ΔE 0.071
Use #730A51 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.