#730A50
Closest named color: Velvet (#750851). oklch(37.4% 0.149 346.8), rgb(115, 10, 80).
Aa
White text reads best on this color (11.12:1).
About this color
#730A50 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.149 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.005 away. White text reads best on it, at 11.12:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.88:1 |
| White text | 11.12:1 |
Values
| HEX | #730A50 |
| RGB | rgb(115, 10, 80) |
| HSL | hsl(320, 84%, 25%) |
| OKLCH | oklch(37.4% 0.149 346.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730A50 | 11.12:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #730A50 | 1.88:1 | Fails | Lc 9.8 | Not readable |
| #730A50 text on white | 11.12:1 | AAA | Lc 94.1 | Preferred for body text |
| #730A50 text on black | 1.88:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2EE
oklch(93.6% 0.031 347.1)
-
Step 200
200
#F9C9E1
oklch(88.5% 0.062 346.9)
-
Step 300
300
#F6A3CF
oklch(81% 0.112 346.8)
-
Step 400
400
#ED6BB6
oklch(70.7% 0.18 347)
-
Step 500
500
#E337A4
oklch(63.2% 0.229 346.9)
-
Step 600
600
#CA008E
oklch(55.7% 0.235 346.8)
-
Step 700
700
#AB0077
oklch(49.2% 0.207 347)
-
Step 800
800
#8D0062
oklch(42.7% 0.18 346.7)
-
Step 900
900 (this color)
#730A50
oklch(37.4% 0.149 346.8)
-
Step 950
950
#440C2F
oklch(26.9% 0.094 346.9)
#730A50 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1E3052 | 0.169 |
| Deuteranopia (no green cones) | #3D424E | 0.147 |
| Tritanopia (no blue cones) | #7C042E | 0.062 |
| Achromatopsia (no color) | #3B3B3B | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730A50
#730A50
oklch(37.4% 0.149 346.8)
- #004D38
#004D38
oklch(37.3% 0.076 167.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730A50, closest first.
No curated palette has a color within ΔE 0.04 of #730A50.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.005
- Rich Purple #720058 ΔE 0.019
- Red Purple #820747 ΔE 0.038
- Merlot #730039 ΔE 0.039
- Wine #80013F ΔE 0.042
- Grape Purple #5D1451 ΔE 0.048
- Bordeaux #7B002C ΔE 0.063
- Mulberry #920A4E ΔE 0.070
Use #730A50 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.