#730A4D
Closest named color: Velvet (#750851). oklch(37.3% 0.148 348.6), rgb(115, 10, 77).
Aa
White text reads best on this color (11.17:1).
About this color
#730A4D is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.148 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.008 away. White text reads best on it, at 11.17:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.87:1 |
| White text | 11.17:1 |
Values
| HEX | #730A4D |
| RGB | rgb(115, 10, 77) |
| HSL | hsl(322, 84%, 25%) |
| OKLCH | oklch(37.3% 0.148 348.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730A4D | 11.17:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #730A4D | 1.87:1 | Fails | Lc 9.7 | Not readable |
| #730A4D text on white | 11.17:1 | AAA | Lc 94.2 | Preferred for body text |
| #730A4D text on black | 1.87:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9C9E0
oklch(88.4% 0.062 348)
-
Step 300
300
#F6A3CC
oklch(80.9% 0.11 348.8)
-
Step 400
400
#ED6CB3
oklch(70.7% 0.177 348.4)
-
Step 500
500
#E437A0
oklch(63.2% 0.227 348.6)
-
Step 600
600
#CB0089
oklch(55.7% 0.233 348.8)
-
Step 700
700
#AB0073
oklch(49% 0.205 348.7)
-
Step 800
800
#8E005F
oklch(42.8% 0.179 348.6)
-
Step 900
900 (this color)
#730A4D
oklch(37.3% 0.148 348.6)
-
Step 950
950
#450C2E
oklch(27.1% 0.094 348.7)
#730A4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #20304F | 0.167 |
| Deuteranopia (no green cones) | #3E414B | 0.145 |
| Tritanopia (no blue cones) | #7C012C | 0.059 |
| Achromatopsia (no color) | #3B3B3B | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730A4D
#730A4D
oklch(37.3% 0.148 348.6)
- #004D39
#004D39
oklch(37.3% 0.075 168.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730A4D, closest first.
No curated palette has a color within ΔE 0.04 of #730A4D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.008
- Rich Purple #720058 ΔE 0.023
- Merlot #730039 ΔE 0.033
- Red Purple #820747 ΔE 0.036
- Wine #80013F ΔE 0.038
- Grape Purple #5D1451 ΔE 0.049
- Bordeaux #7B002C ΔE 0.058
- Mulberry #920A4E ΔE 0.070
Use #730A4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.