#730A44
Closest named color: Merlot (#730039). oklch(36.9% 0.143 354.4), rgb(115, 10, 68).
Aa
White text reads best on this color (11.31:1).
About this color
#730A44 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.143 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.018 away. White text reads best on it, at 11.31:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.85:1 |
| White text | 11.31:1 |
Values
| HEX | #730A44 |
| RGB | rgb(115, 10, 68) |
| HSL | hsl(327, 84%, 25%) |
| OKLCH | oklch(36.9% 0.143 354.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730A44 | 11.31:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #730A44 | 1.85:1 | Fails | Lc 9.4 | Not readable |
| #730A44 text on white | 11.31:1 | AAA | Lc 94.5 | Preferred for body text |
| #730A44 text on black | 1.85:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FACADB
oklch(88.5% 0.058 355.1)
-
Step 300
300
#F8A3C5
oklch(80.9% 0.108 354.2)
-
Step 400
400
#EF6DA7
oklch(70.7% 0.171 354.4)
-
Step 500
500
#E63992
oklch(63.1% 0.22 354.2)
-
Step 600
600
#CE007B
oklch(55.6% 0.229 354.6)
-
Step 700
700
#AE0068
oklch(49.1% 0.202 354.2)
-
Step 800
800
#900055
oklch(42.7% 0.176 354.3)
-
Step 900
900 (this color)
#730A44
oklch(36.9% 0.143 354.4)
-
Step 950
950
#450D29
oklch(27% 0.09 354.3)
#730A44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #242E45 | 0.163 |
| Deuteranopia (no green cones) | #414142 | 0.143 |
| Tritanopia (no blue cones) | #7D0027 | 0.052 |
| Achromatopsia (no color) | #3A3A3A | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730A44
#730A44
oklch(36.9% 0.143 354.4)
- #004B3D
#004B3D
oklch(36.8% 0.07 174.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730A44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.018
- Velvet #750851 ΔE 0.023
- Wine #80013F ΔE 0.030
- Red Purple #820747 ΔE 0.033
- Rich Purple #720058 ΔE 0.039
- Bordeaux #7B002C ΔE 0.043
- Grape Purple #5D1451 ΔE 0.054
- Wine Red #7B0323 ΔE 0.056
Use #730A44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.