#730756
Closest named color: Rich Purple (#720058). oklch(37.6% 0.155 343.1), rgb(115, 7, 86).
Aa
White text reads best on this color (11.08:1).
About this color
#730756 is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.155 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.008 away. White text reads best on it, at 11.08:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.155) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.89:1 |
| White text | 11.08:1 |
Values
| HEX | #730756 |
| RGB | rgb(115, 7, 86) |
| HSL | hsl(316, 89%, 24%) |
| OKLCH | oklch(37.6% 0.155 343.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730756 | 11.08:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #730756 | 1.89:1 | Fails | Lc 10.0 | Not readable |
| #730756 text on white | 11.08:1 | AAA | Lc 93.9 | Preferred for body text |
| #730756 text on black | 1.89:1 | Fails | Lc -8.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F8
oklch(97.2% 0.015 345.5)
-
Step 100
100
#FBE1F0
oklch(93.5% 0.034 342.2)
-
Step 200
200
#F9C9E4
oklch(88.5% 0.064 343.7)
-
Step 300
300
#F5A2D4
oklch(80.9% 0.116 343.1)
-
Step 400
400
#EC6ABE
oklch(70.7% 0.185 343.3)
-
Step 500
500
#E233AE
oklch(63.2% 0.237 343.2)
-
Step 600
600
#C70097
oklch(55.6% 0.238 342.9)
-
Step 700
700
#A9007F
oklch(49.2% 0.211 343.2)
-
Step 800
800
#8B0068
oklch(42.6% 0.183 343.1)
-
Step 900
900 (this color)
#730756
oklch(37.6% 0.155 343.1)
-
Step 950
950
#440B33
oklch(27% 0.098 342.7)
#730756 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #183158 | 0.176 |
| Deuteranopia (no green cones) | #3B4254 | 0.150 |
| Tritanopia (no blue cones) | #7B0731 | 0.068 |
| Achromatopsia (no color) | #3C3C3C | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730756
#730756
oklch(37.6% 0.155 343.1)
- #004E35
#004E35
oklch(37.5% 0.08 163.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730756, closest first.
No curated palette has a color within ΔE 0.04 of #730756.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.008
- Velvet #750851 ΔE 0.011
- Red Purple #820747 ΔE 0.046
- Grape Purple #5D1451 ΔE 0.048
- Merlot #730039 ΔE 0.049
- Wine #80013F ΔE 0.051
- Mulberry #920A4E ΔE 0.074
- Bordeaux #7B002C ΔE 0.074
Use #730756 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.