#73053F
Closest named color: Merlot (#730039). oklch(36.4% 0.144 357.2), rgb(115, 5, 63).
Aa
White text reads best on this color (11.52:1).
About this color
#73053F is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.144 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.010 away. White text reads best on it, at 11.52:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.82:1 |
| White text | 11.52:1 |
Values
| HEX | #73053F |
| RGB | rgb(115, 5, 63) |
| HSL | hsl(328, 92%, 24%) |
| OKLCH | oklch(36.4% 0.144 357.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73053F | 11.52:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #73053F | 1.82:1 | Fails | Lc 9.2 | Not readable |
| #73053F text on white | 11.52:1 | AAA | Lc 94.7 | Preferred for body text |
| #73053F text on black | 1.82:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FDE2EA
oklch(93.7% 0.031 357.8)
-
Step 200
200
#FBC9D9
oklch(88.4% 0.06 357.3)
-
Step 300
300
#F9A3C1
oklch(80.9% 0.108 357.3)
-
Step 400
400
#F26CA2
oklch(70.8% 0.173 357.2)
-
Step 500
500
#E8378B
oklch(63.1% 0.221 357.1)
-
Step 600
600
#CF0075
oklch(55.6% 0.227 357.1)
-
Step 700
700
#AF0062
oklch(49.1% 0.2 357.1)
-
Step 800
800
#910050
oklch(42.7% 0.174 357.2)
-
Step 900
900 (this color)
#73053F
oklch(36.4% 0.144 357.2)
-
Step 950
950
#460C27
oklch(27% 0.091 356.9)
#73053F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #242D40 | 0.165 |
| Deuteranopia (no green cones) | #41403D | 0.145 |
| Tritanopia (no blue cones) | #7D0023 | 0.051 |
| Achromatopsia (no color) | #393939 | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73053F
#73053F
oklch(36.4% 0.144 357.2)
- #004A3E
#004A3E
oklch(36.6% 0.068 177.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73053F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.010
- Wine #80013F ΔE 0.029
- Velvet #750851 ΔE 0.031
- Red Purple #820747 ΔE 0.036
- Bordeaux #7B002C ΔE 0.037
- Rich Purple #720058 ΔE 0.046
- Wine Red #7B0323 ΔE 0.050
- Grape Purple #5D1451 ΔE 0.058
Use #73053F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.