#730444
Closest named color: Merlot (#730039). oklch(36.6% 0.147 353.9), rgb(115, 4, 68).
Aa
White text reads best on this color (11.47:1).
About this color
#730444 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.147 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.018 away. White text reads best on it, at 11.47:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.82:1 |
| White text | 11.47:1 |
Values
| HEX | #730444 |
| RGB | rgb(115, 4, 68) |
| HSL | hsl(325, 93%, 23%) |
| OKLCH | oklch(36.6% 0.147 353.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730444 | 11.47:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #730444 | 1.82:1 | Fails | Lc 9.3 | Not readable |
| #730444 text on white | 11.47:1 | AAA | Lc 94.6 | Preferred for body text |
| #730444 text on black | 1.82:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FBC9DC
oklch(88.5% 0.061 353.7)
-
Step 300
300
#F9A2C6
oklch(80.8% 0.112 353.5)
-
Step 400
400
#F16BA8
oklch(70.7% 0.176 354.1)
-
Step 500
500
#E83593
oklch(63.2% 0.226 354)
-
Step 600
600
#CD007D
oklch(55.5% 0.229 353.6)
-
Step 700
700
#AE0069
oklch(49.1% 0.203 353.8)
-
Step 800
800
#900056
oklch(42.8% 0.176 353.8)
-
Step 900
900 (this color)
#730444
oklch(36.6% 0.147 353.9)
-
Step 950
950
#460B2A
oklch(27% 0.094 353.4)
#730444 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #212D45 | 0.169 |
| Deuteranopia (no green cones) | #404042 | 0.146 |
| Tritanopia (no blue cones) | #7D0026 | 0.055 |
| Achromatopsia (no color) | #393939 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730444
#730444
oklch(36.6% 0.147 353.9)
- #004A3C
#004A3C
oklch(36.5% 0.069 174.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730444, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.018
- Velvet #750851 ΔE 0.022
- Wine #80013F ΔE 0.031
- Red Purple #820747 ΔE 0.035
- Rich Purple #720058 ΔE 0.037
- Bordeaux #7B002C ΔE 0.045
- Grape Purple #5D1451 ΔE 0.054
- Wine Red #7B0323 ΔE 0.058
Use #730444 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.