#730440
Closest named color: Merlot (#730039). oklch(36.4% 0.145 356.4), rgb(115, 4, 64).
Aa
White text reads best on this color (11.53:1).
About this color
#730440 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.145 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.012 away. White text reads best on it, at 11.53:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.82:1 |
| White text | 11.53:1 |
Values
| HEX | #730440 |
| RGB | rgb(115, 4, 64) |
| HSL | hsl(328, 93%, 23%) |
| OKLCH | oklch(36.4% 0.145 356.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730440 | 11.53:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #730440 | 1.82:1 | Fails | Lc 9.2 | Not readable |
| #730440 text on white | 11.53:1 | AAA | Lc 94.7 | Preferred for body text |
| #730440 text on black | 1.82:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FDE2EA
oklch(93.7% 0.031 357.8)
-
Step 200
200
#FBC9DA
oklch(88.4% 0.061 356.1)
-
Step 300
300
#F9A3C2
oklch(80.9% 0.108 356.6)
-
Step 400
400
#F26BA3
oklch(70.7% 0.175 356.5)
-
Step 500
500
#E8368D
oklch(63% 0.223 356.2)
-
Step 600
600
#CF0076
oklch(55.6% 0.227 356.7)
-
Step 700
700
#AF0063
oklch(49.1% 0.201 356.6)
-
Step 800
800
#910051
oklch(42.8% 0.175 356.7)
-
Step 900
900 (this color)
#730440
oklch(36.4% 0.145 356.4)
-
Step 950
950
#460B27
oklch(26.9% 0.092 356.6)
#730440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #232C41 | 0.166 |
| Deuteranopia (no green cones) | #41403E | 0.146 |
| Tritanopia (no blue cones) | #7D0024 | 0.052 |
| Achromatopsia (no color) | #393939 | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730440
#730440
oklch(36.4% 0.145 356.4)
- #004A3D
#004A3D
oklch(36.5% 0.068 175.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.012
- Velvet #750851 ΔE 0.029
- Wine #80013F ΔE 0.029
- Red Purple #820747 ΔE 0.036
- Bordeaux #7B002C ΔE 0.039
- Rich Purple #720058 ΔE 0.043
- Wine Red #7B0323 ΔE 0.052
- Grape Purple #5D1451 ΔE 0.057
Use #730440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.