#73013C
Closest named color: Merlot (#730039). oklch(36.1% 0.146 358.7), rgb(115, 1, 60).
Aa
White text reads best on this color (11.67:1).
About this color
#73013C is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.146 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.005 away. White text reads best on it, at 11.67:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.146) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.79:1 |
| White text | 11.67:1 |
Values
| HEX | #73013C |
| RGB | rgb(115, 1, 60) |
| HSL | hsl(329, 98%, 23%) |
| OKLCH | oklch(36.1% 0.146 358.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73013C | 11.67:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #73013C | 1.79:1 | Fails | Lc 9.1 | Not readable |
| #73013C text on white | 11.67:1 | AAA | Lc 94.8 | Preferred for body text |
| #73013C text on black | 1.79:1 | Fails | Lc -7.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FDE2E9
oklch(93.7% 0.031 0.2)
-
Step 200
200
#FCC9D8
oklch(88.5% 0.061 358.9)
-
Step 300
300
#FBA3BF
oklch(81% 0.109 359.2)
-
Step 400
400
#F36B9F
oklch(70.7% 0.174 358.6)
-
Step 500
500
#EA3487
oklch(63% 0.224 358.7)
-
Step 600
600
#D00071
oklch(55.7% 0.226 358.8)
-
Step 700
700
#B0005F
oklch(49.1% 0.2 358.6)
-
Step 800
800
#91004D
oklch(42.6% 0.173 358.7)
-
Step 900
900 (this color)
#73013C
oklch(36.1% 0.146 358.7)
-
Step 950
950
#470B26
oklch(27% 0.093 358.3)
#73013C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #232B3D | 0.168 |
| Deuteranopia (no green cones) | #413F3A | 0.146 |
| Tritanopia (no blue cones) | #7E0020 | 0.053 |
| Achromatopsia (no color) | #383838 | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73013C
#73013C
oklch(36.1% 0.146 358.7)
- #00483E
#00483E
oklch(36% 0.065 179.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73013C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.005
- Wine #80013F ΔE 0.030
- Bordeaux #7B002C ΔE 0.034
- Velvet #750851 ΔE 0.035
- Red Purple #820747 ΔE 0.038
- Wine Red #7B0323 ΔE 0.047
- Rich Purple #720058 ΔE 0.050
- Burgundy #610023 ΔE 0.057
Use #73013C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.