#73011F
Closest named color: Wine Red (#7B0323). oklch(35.3% 0.14 17), rgb(115, 1, 31).
Aa
White text reads best on this color (11.97:1).
About this color
#73011F is a dark, vivid red. In OKLCH its lightness is 35%, its chroma 0.140 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.019 away. White text reads best on it, at 11.97:1.
| Hue family | Reds |
| Lightness | dark (35%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.75:1 |
| White text | 11.97:1 |
Values
| HEX | #73011F |
| RGB | rgb(115, 1, 31) |
| HSL | hsl(344, 98%, 23%) |
| OKLCH | oklch(35.3% 0.14 17) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73011F | 11.97:1 | AAA | Lc -99.2 | Preferred for body text |
| Black text on #73011F | 1.75:1 | Fails | Lc 8.6 | Not readable |
| #73011F text on white | 11.97:1 | AAA | Lc 95.3 | Preferred for body text |
| #73011F text on black | 1.75:1 | Fails | Lc -7.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FEE2E2
oklch(93.6% 0.031 17.7)
-
Step 200
200
#FECACB
oklch(88.5% 0.059 17)
-
Step 300
300
#FDA5A8
oklch(81% 0.105 17.4)
-
Step 400
400
#F76E7A
oklch(70.7% 0.168 17.1)
-
Step 500
500
#EF3A58
oklch(63.1% 0.215 17.2)
-
Step 600
600
#D60041
oklch(55.6% 0.222 17)
-
Step 700
700
#B50036
oklch(49.1% 0.196 16.9)
-
Step 800
800
#96002B
oklch(42.7% 0.171 17)
-
Step 900
900 (this color)
#73011F
oklch(35.3% 0.14 17)
-
Step 950
950
#490D16
oklch(27.1% 0.089 17.4)
#73011F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A281F | 0.159 |
| Deuteranopia (no green cones) | #453E1B | 0.143 |
| Tritanopia (no blue cones) | #7F0010 | 0.033 |
| Achromatopsia (no color) | #373737 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73011F
#73011F
oklch(35.3% 0.14 17)
- #004546
#004546
oklch(35.4% 0.06 196.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73011F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.019
- Bordeaux #7B002C ΔE 0.026
- Claret #680018 ΔE 0.027
- Blood #770001 ΔE 0.031
- Reddy Brown #6E1005 ΔE 0.035
- Maroon #800000 ΔE 0.042
- Merlot #730039 ΔE 0.042
- Burgundy #610023 ΔE 0.044
Use #73011F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.