#730029
Closest named color: Bordeaux (#7B002C). oklch(35.5% 0.142 10.9), rgb(115, 0, 41).
Aa
White text reads best on this color (11.92:1).
About this color
#730029 is a dark, vivid red. In OKLCH its lightness is 35%, its chroma 0.142 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.019 away. White text reads best on it, at 11.92:1.
| Hue family | Reds |
| Lightness | dark (35%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.76:1 |
| White text | 11.92:1 |
Values
| HEX | #730029 |
| RGB | rgb(115, 0, 41) |
| HSL | hsl(339, 100%, 23%) |
| OKLCH | oklch(35.5% 0.142 10.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730029 | 11.92:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #730029 | 1.76:1 | Fails | Lc 8.7 | Not readable |
| #730029 text on white | 11.92:1 | AAA | Lc 95.2 | Preferred for body text |
| #730029 text on black | 1.76:1 | Fails | Lc -7.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FEE2E5
oklch(93.6% 0.031 10.3)
-
Step 200
200
#FDCACF
oklch(88.5% 0.058 11.7)
-
Step 300
300
#FDA4B0
oklch(81% 0.106 10.9)
-
Step 400
400
#F66C86
oklch(70.6% 0.17 10.9)
-
Step 500
500
#EE3769
oklch(63.1% 0.218 10.7)
-
Step 600
600
#D40052
oklch(55.5% 0.222 11)
-
Step 700
700
#B40045
oklch(49.2% 0.197 10.8)
-
Step 800
800
#950037
oklch(42.8% 0.171 11.1)
-
Step 900
900 (this color)
#730029
oklch(35.5% 0.142 10.9)
-
Step 950
950
#480C1B
oklch(27% 0.089 11.3)
#730029 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #28292A | 0.161 |
| Deuteranopia (no green cones) | #443F26 | 0.146 |
| Tritanopia (no blue cones) | #7F0015 | 0.040 |
| Achromatopsia (no color) | #373737 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730029
#730029
oklch(35.5% 0.142 10.9)
- #004643
#004643
oklch(35.6% 0.061 189.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730029, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.019
- Wine Red #7B0323 ΔE 0.023
- Merlot #730039 ΔE 0.027
- Claret #680018 ΔE 0.034
- Burgundy #610023 ΔE 0.043
- Wine #80013F ΔE 0.044
- Blood #770001 ΔE 0.046
- Reddy Brown #6E1005 ΔE 0.049
Use #730029 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.