#723548
Closest named color: Purple Brown (#673A3F). oklch(41.5% 0.089 2), rgb(114, 53, 72).
Aa
White text reads best on this color (9.05:1).
About this color
#723548 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.089 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.030 away. White text reads best on it, at 9.05:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.089) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.31:1 |
| White text | 9.05:1 |
Values
| HEX | #723548 |
| RGB | rgb(114, 53, 72) |
| HSL | hsl(341, 37%, 33%) |
| OKLCH | oklch(41.5% 0.089 2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723548 | 9.05:1 | AAA | Lc -94.9 | Preferred for body text |
| Black text on #723548 | 2.31:1 | Fails | Lc 13.5 | Not readable |
| #723548 text on white | 9.05:1 | AAA | Lc 90.5 | Preferred for body text |
| #723548 text on black | 2.31:1 | Fails | Lc -11.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD2D7
oklch(88.6% 0.029 4)
-
Step 300
300
#DEB3BE
oklch(80.8% 0.052 1.2)
-
Step 400
400
#CD8B9C
oklch(70.8% 0.083 2.6)
-
Step 500
500
#BE6D84
oklch(63.1% 0.106 2.3)
-
Step 600
600
#A9546E
oklch(55.7% 0.115 2.1)
-
Step 700
700
#91445C
oklch(49.2% 0.107 2.1)
-
Step 800
800 (this color)
#723548
oklch(41.5% 0.089 2)
-
Step 900
900
#5F313F
oklch(37.7% 0.069 1.5)
-
Step 950
950
#381D25
oklch(27% 0.044 1.4)
#723548 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F4249 | 0.097 |
| Deuteranopia (no green cones) | #4F4D47 | 0.089 |
| Tritanopia (no blue cones) | #7B303C | 0.025 |
| Achromatopsia (no color) | #494949 | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723548
#723548
oklch(41.5% 0.089 2)
- #00594F
#00594F
oklch(41.6% 0.075 181.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723548, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.030
- Brownish Purple #76424E ΔE 0.034
- Red Purple #820747 ΔE 0.071
- Wine #80013F ΔE 0.073
- Bordeaux #7B002C ΔE 0.076
- Red Wine #8C0034 ΔE 0.077
- Red Brown #8B2E16 ΔE 0.078
- Dark Mauve #874C62 ΔE 0.078
Use #723548 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.