#723359
Closest named color: Brownish Purple (#76424E). oklch(41.9% 0.101 345.2), rgb(114, 51, 89).
Aa
White text reads best on this color (9.00:1).
About this color
#723359 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.101 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.049 away. White text reads best on it, at 9.00:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.101) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.33:1 |
| White text | 9.00:1 |
Values
| HEX | #723359 |
| RGB | rgb(114, 51, 89) |
| HSL | hsl(324, 38%, 32%) |
| OKLCH | oklch(41.9% 0.101 345.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723359 | 9.00:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #723359 | 2.33:1 | Fails | Lc 13.7 | Not readable |
| #723359 text on white | 9.00:1 | AAA | Lc 90.3 | Preferred for body text |
| #723359 text on black | 2.33:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E6EC
oklch(93.7% 0.016 347.6)
-
Step 200
200
#EAD1DE
oklch(88.5% 0.033 345)
-
Step 300
300
#DEB2C9
oklch(81% 0.059 345.7)
-
Step 400
400
#CB89AE
oklch(70.8% 0.093 345.1)
-
Step 500
500
#BC6A9A
oklch(63.1% 0.12 345)
-
Step 600
600
#A75084
oklch(55.6% 0.13 345.3)
-
Step 700
700
#8F4070
oklch(49% 0.122 345.1)
-
Step 800
800 (this color)
#723359
oklch(41.9% 0.101 345.2)
-
Step 900
900
#5E2F4B
oklch(37.7% 0.078 344.8)
-
Step 950
950
#381C2C
oklch(27.1% 0.05 345.7)
#723359 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38425A | 0.109 |
| Deuteranopia (no green cones) | #494D57 | 0.099 |
| Tritanopia (no blue cones) | #793242 | 0.041 |
| Achromatopsia (no color) | #494949 | 0.102 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723359
#723359
oklch(41.9% 0.101 345.2)
- #005B41
#005B41
oklch(41.8% 0.087 165.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723359, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.049
- Purple Brown #673A3F ΔE 0.056
- Red Purple #820747 ΔE 0.066
- Velvet #750851 ΔE 0.066
- Wine #80013F ΔE 0.072
- Rich Purple #720058 ΔE 0.076
- Mulberry #920A4E ΔE 0.077
- Dark Mauve #874C62 ΔE 0.078
Use #723359 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.