#7A323A
Closest named color: Purple Brown (#673A3F). oklch(41.9% 0.101 15.7), rgb(122, 50, 58).
Aa
White text reads best on this color (8.95:1).
About this color
#7A323A is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.101 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.039 away. White text reads best on it, at 8.95:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.101) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.34:1 |
| White text | 8.95:1 |
Values
| HEX | #7A323A |
| RGB | rgb(122, 50, 58) |
| HSL | hsl(353, 42%, 34%) |
| OKLCH | oklch(41.9% 0.101 15.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A323A | 8.95:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #7A323A | 2.34:1 | Fails | Lc 14.0 | Not readable |
| #7A323A text on white | 8.95:1 | AAA | Lc 90.0 | Preferred for body text |
| #7A323A text on black | 2.34:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E6E6
oklch(93.7% 0.016 17.4)
-
Step 200
200
#EED1D2
oklch(88.5% 0.033 15.4)
-
Step 300
300
#E4B2B4
oklch(80.9% 0.058 15.8)
-
Step 400
400
#D5888D
oklch(70.7% 0.095 15.5)
-
Step 500
500
#C76971
oklch(63.1% 0.119 15.7)
-
Step 600
600
#B24E59
oklch(55.5% 0.13 15.6)
-
Step 700
700
#993F49
oklch(49.1% 0.121 15.9)
-
Step 800
800 (this color)
#7A323A
oklch(41.9% 0.101 15.7)
-
Step 900
900
#652E33
oklch(37.7% 0.079 16)
-
Step 950
950
#3B1C1E
oklch(27.1% 0.049 16.8)
#7A323A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #42403A | 0.110 |
| Deuteranopia (no green cones) | #544F38 | 0.102 |
| Tritanopia (no blue cones) | #852735 | 0.027 |
| Achromatopsia (no color) | #494949 | 0.102 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A323A
#7A323A
oklch(41.9% 0.101 15.7)
- #005959
#005959
oklch(42% 0.072 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A323A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.039
- Brownish Purple #76424E ΔE 0.041
- Red Brown #8B2E16 ΔE 0.053
- Chestnut #742802 ΔE 0.060
- Rust Brown #8B3103 ΔE 0.063
- Red Wine #8C0034 ΔE 0.065
- Wine Red #7B0323 ΔE 0.066
- Brown Red #922B05 ΔE 0.067
Use #7A323A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.