#72304E
Closest named color: Purple Brown (#673A3F). oklch(41% 0.1 353.9), rgb(114, 48, 78).
Aa
White text reads best on this color (9.34:1).
About this color
#72304E is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.100 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.045 away. White text reads best on it, at 9.34:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.24:1 |
| White text | 9.34:1 |
Values
| HEX | #72304E |
| RGB | rgb(114, 48, 78) |
| HSL | hsl(333, 41%, 32%) |
| OKLCH | oklch(41% 0.1 353.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72304E | 9.34:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #72304E | 2.24:1 | Fails | Lc 12.9 | Not readable |
| #72304E text on white | 9.34:1 | AAA | Lc 91.1 | Preferred for body text |
| #72304E text on black | 2.24:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#ECD1DA
oklch(88.6% 0.032 355.6)
-
Step 300
300
#E0B2C3
oklch(81% 0.058 354.4)
-
Step 400
400
#CF88A5
oklch(70.7% 0.094 353.6)
-
Step 500
500
#C0698E
oklch(63% 0.119 354.1)
-
Step 600
600
#AB4F79
oklch(55.6% 0.129 353.5)
-
Step 700
700
#933F65
oklch(49.1% 0.121 354.2)
-
Step 800
800 (this color)
#72304E
oklch(41% 0.1 353.9)
-
Step 900
900
#612F44
oklch(37.8% 0.077 354.9)
-
Step 950
950
#391C28
oklch(27.1% 0.049 354.6)
#72304E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393F4F | 0.109 |
| Deuteranopia (no green cones) | #4B4B4C | 0.099 |
| Tritanopia (no blue cones) | #7A2C3B | 0.033 |
| Achromatopsia (no color) | #474747 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72304E
#72304E
oklch(41% 0.1 353.9)
- #005847
#005847
oklch(41.1% 0.078 173.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72304E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.045
- Brownish Purple #76424E ΔE 0.048
- Red Purple #820747 ΔE 0.059
- Wine #80013F ΔE 0.063
- Velvet #750851 ΔE 0.064
- Merlot #730039 ΔE 0.069
- Bordeaux #7B002C ΔE 0.072
- Red Wine #8C0034 ΔE 0.074
Use #72304E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.