#77312F
Closest named color: Purple Brown (#673A3F). oklch(41% 0.099 24.1), rgb(119, 49, 47).
Aa
White text reads best on this color (9.27:1).
About this color
#77312F is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.099 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.038 away. White text reads best on it, at 9.27:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.26:1 |
| White text | 9.27:1 |
Values
| HEX | #77312F |
| RGB | rgb(119, 49, 47) |
| HSL | hsl(2, 43%, 33%) |
| OKLCH | oklch(41% 0.099 24.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77312F | 9.27:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #77312F | 2.26:1 | Fails | Lc 13.1 | Not readable |
| #77312F text on white | 9.27:1 | AAA | Lc 90.9 | Preferred for body text |
| #77312F text on black | 2.26:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF4F3
oklch(97.2% 0.008 27.2)
-
Step 100
100
#F5E6E4
oklch(93.6% 0.017 26.7)
-
Step 200
200
#EED1CF
oklch(88.4% 0.033 22.5)
-
Step 300
300
#E4B3AF
oklch(81% 0.058 23.8)
-
Step 400
400
#D48A84
oklch(70.7% 0.092 24.7)
-
Step 500
500
#C76B66
oklch(63.2% 0.118 24.2)
-
Step 600
600
#B2504D
oklch(55.5% 0.129 23.9)
-
Step 700
700
#99403E
oklch(49% 0.12 23.8)
-
Step 800
800 (this color)
#77312F
oklch(41% 0.099 24.1)
-
Step 900
900
#642F2D
oklch(37.6% 0.077 23.7)
-
Step 950
950
#3B1C1B
oklch(27% 0.049 22.8)
#77312F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #423E2E | 0.105 |
| Deuteranopia (no green cones) | #544D2D | 0.097 |
| Tritanopia (no blue cones) | #822531 | 0.031 |
| Achromatopsia (no color) | #474747 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77312F
#77312F
oklch(41% 0.099 24.1)
- #00555C
#00555C
oklch(41% 0.07 204.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77312F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.038
- Chestnut #742802 ΔE 0.044
- Red Brown #8B2E16 ΔE 0.047
- Brownish Purple #76424E ΔE 0.052
- Rust Brown #8B3103 ΔE 0.056
- Brick Red #8F1402 ΔE 0.062
- Brown Red #922B05 ΔE 0.063
- Wine Red #7B0323 ΔE 0.063
Use #77312F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.