#722954
Closest named color: Velvet (#750851). oklch(40.2% 0.115 347.1), rgb(114, 41, 84).
Aa
White text reads best on this color (9.71:1).
About this color
#722954 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.115 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.045 away. White text reads best on it, at 9.71:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.115) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.16:1 |
| White text | 9.71:1 |
Values
| HEX | #722954 |
| RGB | rgb(114, 41, 84) |
| HSL | hsl(325, 47%, 30%) |
| OKLCH | oklch(40.2% 0.115 347.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #722954 | 9.71:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #722954 | 2.16:1 | Fails | Lc 12.0 | Not readable |
| #722954 text on white | 9.71:1 | AAA | Lc 91.9 | Preferred for body text |
| #722954 text on black | 2.16:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#EDD0DE
oklch(88.6% 0.037 347.1)
-
Step 300
300
#E2B0C9
oklch(81% 0.066 347.2)
-
Step 400
400
#D284AD
oklch(70.7% 0.108 347.4)
-
Step 500
500
#C46499
oklch(63.2% 0.137 347.5)
-
Step 600
600
#AF4984
oklch(55.7% 0.149 347.2)
-
Step 700
700
#963970
oklch(49.1% 0.139 346.9)
-
Step 800
800 (this color)
#722954
oklch(40.2% 0.115 347.1)
-
Step 900
900
#622B4B
oklch(37.6% 0.09 346.3)
-
Step 950
950
#3A1A2C
oklch(27% 0.057 346.7)
#722954 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #313C55 | 0.125 |
| Deuteranopia (no green cones) | #464952 | 0.112 |
| Tritanopia (no blue cones) | #7A273B | 0.045 |
| Achromatopsia (no color) | #444444 | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #722954
#722954
oklch(40.2% 0.115 347.1)
- #00563F
#00563F
oklch(40.2% 0.082 167.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #722954, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.045
- Red Purple #820747 ΔE 0.049
- Wine #80013F ΔE 0.055
- Rich Purple #720058 ΔE 0.057
- Merlot #730039 ΔE 0.061
- Purple Brown #673A3F ΔE 0.064
- Grape Purple #5D1451 ΔE 0.067
- Brownish Purple #76424E ΔE 0.067
Use #722954 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.