#722951
Closest named color: Velvet (#750851). oklch(40.1% 0.113 349.4), rgb(114, 41, 81).
Aa
White text reads best on this color (9.76:1).
About this color
#722951 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.113 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.046 away. White text reads best on it, at 9.76:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.113) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.15:1 |
| White text | 9.76:1 |
Values
| HEX | #722951 |
| RGB | rgb(114, 41, 81) |
| HSL | hsl(327, 47%, 30%) |
| OKLCH | oklch(40.1% 0.113 349.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #722951 | 9.76:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #722951 | 2.15:1 | Fails | Lc 11.9 | Not readable |
| #722951 text on white | 9.76:1 | AAA | Lc 92.0 | Preferred for body text |
| #722951 text on black | 2.15:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E4EC
oklch(93.7% 0.024 351.3)
-
Step 200
200
#F2CDDE
oklch(88.5% 0.047 348.7)
-
Step 300
300
#EBABC9
oklch(81% 0.084 349.4)
-
Step 400
400
#DE7BAD
oklch(70.7% 0.135 349.5)
-
Step 500
500
#D25599
oklch(63.1% 0.173 349.4)
-
Step 600
600
#BD3484
oklch(55.6% 0.189 349.2)
-
Step 700
700
#A3256F
oklch(49.1% 0.175 349.7)
-
Step 800
800
#84215B
oklch(42.6% 0.146 349.1)
-
Step 900
900 (this color)
#722951
oklch(40.1% 0.113 349.4)
-
Step 950
950
#3F152C
oklch(27% 0.072 349)
#722951 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #323C52 | 0.124 |
| Deuteranopia (no green cones) | #47494F | 0.111 |
| Tritanopia (no blue cones) | #7A2639 | 0.042 |
| Achromatopsia (no color) | #444444 | 0.114 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #722951
#722951
oklch(40.1% 0.113 349.4)
- #005541
#005541
oklch(40% 0.079 170)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #722951, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.046
- Red Purple #820747 ΔE 0.048
- Wine #80013F ΔE 0.053
- Merlot #730039 ΔE 0.058
- Rich Purple #720058 ΔE 0.059
- Purple Brown #673A3F ΔE 0.060
- Brownish Purple #76424E ΔE 0.065
- Bordeaux #7B002C ΔE 0.067
Use #722951 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.