#72294E
Closest named color: Red Purple (#820747). oklch(40% 0.111 351.8), rgb(114, 41, 78).
Aa
White text reads best on this color (9.80:1).
About this color
#72294E is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.111 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.048 away. White text reads best on it, at 9.80:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.111) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.14:1 |
| White text | 9.80:1 |
Values
| HEX | #72294E |
| RGB | rgb(114, 41, 78) |
| HSL | hsl(330, 47%, 30%) |
| OKLCH | oklch(40% 0.111 351.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72294E | 9.80:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #72294E | 2.14:1 | Fails | Lc 11.8 | Not readable |
| #72294E text on white | 9.80:1 | AAA | Lc 92.1 | Preferred for body text |
| #72294E text on black | 2.14:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F8E4EB
oklch(93.7% 0.024 354.3)
-
Step 200
200
#F3CDDC
oklch(88.5% 0.047 352.4)
-
Step 300
300
#ECABC6
oklch(81% 0.083 352.5)
-
Step 400
400
#DF7BAA
oklch(70.7% 0.135 351.5)
-
Step 500
500
#D35694
oklch(63.2% 0.17 352.2)
-
Step 600
600
#BE357F
oklch(55.6% 0.186 351.8)
-
Step 700
700
#A3266B
oklch(49.1% 0.172 351.8)
-
Step 800
800
#852257
oklch(42.7% 0.143 352.1)
-
Step 900
900 (this color)
#72294E
oklch(40% 0.111 351.8)
-
Step 950
950
#3F152A
oklch(26.9% 0.071 351.8)
#72294E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #333B4F | 0.123 |
| Deuteranopia (no green cones) | #47484C | 0.110 |
| Tritanopia (no blue cones) | #7A2538 | 0.039 |
| Achromatopsia (no color) | #444444 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72294E
#72294E
oklch(40% 0.111 351.8)
- #005543
#005543
oklch(40% 0.078 172.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72294E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.048
- Velvet #750851 ΔE 0.048
- Wine #80013F ΔE 0.051
- Merlot #730039 ΔE 0.056
- Purple Brown #673A3F ΔE 0.057
- Rich Purple #720058 ΔE 0.062
- Brownish Purple #76424E ΔE 0.063
- Bordeaux #7B002C ΔE 0.064
Use #72294E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.