#72254C
Closest named color: Velvet (#750851). oklch(39.4% 0.116 352.4), rgb(114, 37, 76).
Aa
White text reads best on this color (10.07:1).
About this color
#72254C is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.116 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.042 away. White text reads best on it, at 10.07:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.116) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.08:1 |
| White text | 10.07:1 |
Values
| HEX | #72254C |
| RGB | rgb(114, 37, 76) |
| HSL | hsl(330, 51%, 30%) |
| OKLCH | oklch(39.4% 0.116 352.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72254C | 10.07:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #72254C | 2.08:1 | Fails | Lc 11.3 | Not readable |
| #72254C text on white | 10.07:1 | AAA | Lc 92.7 | Preferred for body text |
| #72254C text on black | 2.08:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EB
oklch(93.5% 0.025 352.5)
-
Step 200
200
#F4CDDC
oklch(88.6% 0.048 353)
-
Step 300
300
#EEAAC6
oklch(81% 0.087 352.8)
-
Step 400
400
#E279A9
oklch(70.7% 0.14 352.5)
-
Step 500
500
#D65294
oklch(63.1% 0.178 352.4)
-
Step 600
600
#C12F7E
oklch(55.6% 0.194 352.4)
-
Step 700
700
#A6206A
oklch(49.1% 0.18 352.6)
-
Step 800
800
#871E57
oklch(42.7% 0.149 352.3)
-
Step 900
900 (this color)
#72254C
oklch(39.4% 0.116 352.4)
-
Step 950
950
#40142A
oklch(27% 0.074 352.1)
#72254C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #31394D | 0.128 |
| Deuteranopia (no green cones) | #46474A | 0.116 |
| Tritanopia (no blue cones) | #7B2035 | 0.041 |
| Achromatopsia (no color) | #424242 | 0.117 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72254C
#72254C
oklch(39.4% 0.116 352.4)
- #005342
#005342
oklch(39.4% 0.076 172.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72254C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.042
- Red Purple #820747 ΔE 0.043
- Wine #80013F ΔE 0.045
- Merlot #730039 ΔE 0.049
- Rich Purple #720058 ΔE 0.056
- Bordeaux #7B002C ΔE 0.058
- Purple Brown #673A3F ΔE 0.062
- Grape Purple #5D1451 ΔE 0.064
Use #72254C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.