#72244D
Closest named color: Velvet (#750851). oklch(39.3% 0.118 351.4), rgb(114, 36, 77).
Aa
White text reads best on this color (10.12:1).
About this color
#72244D is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.118 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.039 away. White text reads best on it, at 10.12:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.07:1 |
| White text | 10.12:1 |
Values
| HEX | #72244D |
| RGB | rgb(114, 36, 77) |
| HSL | hsl(328, 52%, 29%) |
| OKLCH | oklch(39.3% 0.118 351.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72244D | 10.12:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #72244D | 2.07:1 | Fails | Lc 11.2 | Not readable |
| #72244D text on white | 10.12:1 | AAA | Lc 92.7 | Preferred for body text |
| #72244D text on black | 2.07:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F4CCDD
oklch(88.4% 0.05 350.7)
-
Step 300
300
#EEA9C7
oklch(80.9% 0.089 351.5)
-
Step 400
400
#E278AB
oklch(70.6% 0.143 351.2)
-
Step 500
500
#D65196
oklch(63.1% 0.181 351.4)
-
Step 600
600
#C12D80
oklch(55.5% 0.197 351.4)
-
Step 700
700
#A71E6C
oklch(49.2% 0.183 351.8)
-
Step 800
800
#871C58
oklch(42.6% 0.152 351.5)
-
Step 900
900 (this color)
#72244D
oklch(39.3% 0.118 351.4)
-
Step 950
950
#40142B
oklch(27% 0.075 350.8)
#72244D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30394E | 0.130 |
| Deuteranopia (no green cones) | #45474B | 0.118 |
| Tritanopia (no blue cones) | #7B2035 | 0.043 |
| Achromatopsia (no color) | #424242 | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72244D
#72244D
oklch(39.3% 0.118 351.4)
- #005341
#005341
oklch(39.4% 0.077 171.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72244D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.039
- Red Purple #820747 ΔE 0.042
- Wine #80013F ΔE 0.045
- Merlot #730039 ΔE 0.048
- Rich Purple #720058 ΔE 0.053
- Bordeaux #7B002C ΔE 0.058
- Grape Purple #5D1451 ΔE 0.062
- Purple Brown #673A3F ΔE 0.065
Use #72244D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.