#721F51
Closest named color: Velvet (#750851). oklch(38.9% 0.128 347.6), rgb(114, 31, 81).
Aa
White text reads best on this color (10.34:1).
About this color
#721F51 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.128 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.027 away. White text reads best on it, at 10.34:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.128) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.03:1 |
| White text | 10.34:1 |
Values
| HEX | #721F51 |
| RGB | rgb(114, 31, 81) |
| HSL | hsl(324, 57%, 28%) |
| OKLCH | oklch(38.9% 0.128 347.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721F51 | 10.34:1 | AAA | Lc -97.2 | Preferred for body text |
| Black text on #721F51 | 2.03:1 | Fails | Lc 10.8 | Not readable |
| #721F51 text on white | 10.34:1 | AAA | Lc 93.1 | Preferred for body text |
| #721F51 text on black | 2.03:1 | Fails | Lc -9.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F5CCE0
oklch(88.6% 0.053 347.3)
-
Step 300
300
#EFA7CC
oklch(80.8% 0.096 347.3)
-
Step 400
400
#E475B2
oklch(70.7% 0.154 347.6)
-
Step 500
500
#D94B9F
oklch(63.2% 0.196 347.7)
-
Step 600
600
#C4238A
oklch(55.7% 0.213 347.6)
-
Step 700
700
#A81075
oklch(49% 0.198 347.3)
-
Step 800
800
#89155F
oklch(42.8% 0.164 347.7)
-
Step 900
900 (this color)
#721F51
oklch(38.9% 0.128 347.6)
-
Step 950
950
#41122E
oklch(27% 0.081 347.1)
#721F51 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A3752 | 0.142 |
| Deuteranopia (no green cones) | #42454F | 0.125 |
| Tritanopia (no blue cones) | #7A1C35 | 0.050 |
| Achromatopsia (no color) | #404040 | 0.129 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721F51
#721F51
oklch(38.9% 0.128 347.6)
- #00523C
#00523C
oklch(38.9% 0.079 167.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721F51, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.027
- Red Purple #820747 ΔE 0.039
- Rich Purple #720058 ΔE 0.040
- Wine #80013F ΔE 0.044
- Merlot #730039 ΔE 0.046
- Grape Purple #5D1451 ΔE 0.055
- Bordeaux #7B002C ΔE 0.062
- Mulberry #920A4E ΔE 0.067
Use #721F51 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.