#721D48
Closest named color: Velvet (#750851). oklch(38.3% 0.126 353.7), rgb(114, 29, 72).
Aa
White text reads best on this color (10.58:1).
About this color
#721D48 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.126 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.032 away. White text reads best on it, at 10.58:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.126) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.98:1 |
| White text | 10.58:1 |
Values
| HEX | #721D48 |
| RGB | rgb(114, 29, 72) |
| HSL | hsl(330, 59%, 28%) |
| OKLCH | oklch(38.3% 0.126 353.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721D48 | 10.58:1 | AAA | Lc -97.7 | Preferred for body text |
| Black text on #721D48 | 1.98:1 | Fails | Lc 10.3 | Not readable |
| #721D48 text on white | 10.58:1 | AAA | Lc 93.6 | Preferred for body text |
| #721D48 text on black | 1.98:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F6CCDC
oklch(88.6% 0.052 353.3)
-
Step 300
300
#F1A7C5
oklch(80.8% 0.095 353.4)
-
Step 400
400
#E775A7
oklch(70.7% 0.151 354)
-
Step 500
500
#DC4A92
oklch(63.1% 0.193 353.7)
-
Step 600
600
#C7227C
oklch(55.6% 0.209 353.8)
-
Step 700
700
#AB0F69
oklch(49% 0.195 353.4)
-
Step 800
800
#8B1455
oklch(42.6% 0.161 353.8)
-
Step 900
900 (this color)
#721D48
oklch(38.3% 0.126 353.7)
-
Step 950
950
#421229
oklch(27% 0.079 354)
#721D48 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C3549 | 0.140 |
| Deuteranopia (no green cones) | #444446 | 0.124 |
| Tritanopia (no blue cones) | #7B162F | 0.044 |
| Achromatopsia (no color) | #3F3F3F | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721D48
#721D48
oklch(38.3% 0.126 353.7)
- #005040
#005040
oklch(38.5% 0.074 173.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721D48, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.032
- Merlot #730039 ΔE 0.035
- Red Purple #820747 ΔE 0.036
- Wine #80013F ΔE 0.036
- Rich Purple #720058 ΔE 0.048
- Bordeaux #7B002C ΔE 0.049
- Grape Purple #5D1451 ΔE 0.058
- Wine Red #7B0323 ΔE 0.059
Use #721D48 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.