#721728
Closest named color: Wine Red (#7B0323). oklch(36.7% 0.124 15.8), rgb(114, 23, 40).
Aa
White text reads best on this color (11.23:1).
About this color
#721728 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.124 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.023 away. White text reads best on it, at 11.23:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.124) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.86:1 |
| White text | 11.23:1 |
Values
| HEX | #721728 |
| RGB | rgb(114, 23, 40) |
| HSL | hsl(349, 66%, 27%) |
| OKLCH | oklch(36.7% 0.124 15.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721728 | 11.23:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #721728 | 1.86:1 | Fails | Lc 9.2 | Not readable |
| #721728 text on white | 11.23:1 | AAA | Lc 94.7 | Preferred for body text |
| #721728 text on black | 1.86:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FACCCE
oklch(88.6% 0.052 15.2)
-
Step 300
300
#F7A8AC
oklch(80.9% 0.094 16)
-
Step 400
400
#EE7581
oklch(70.6% 0.149 15.5)
-
Step 500
500
#E54A61
oklch(63.1% 0.19 16)
-
Step 600
600
#D01F48
oklch(55.6% 0.207 15.9)
-
Step 700
700
#B4093A
oklch(49.2% 0.193 15.8)
-
Step 800
800
#921230
oklch(42.8% 0.159 15.9)
-
Step 900
900 (this color)
#721728
oklch(36.7% 0.124 15.8)
-
Step 950
950
#451219
oklch(27% 0.078 16.1)
#721728 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #312F28 | 0.137 |
| Deuteranopia (no green cones) | #484225 | 0.127 |
| Tritanopia (no blue cones) | #7D001E | 0.028 |
| Achromatopsia (no color) | #3B3B3B | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721728
#721728
oklch(36.7% 0.124 15.8)
- #00494A
#00494A
oklch(36.7% 0.063 196.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721728, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.023
- Bordeaux #7B002C ΔE 0.027
- Reddy Brown #6E1005 ΔE 0.039
- Blood #770001 ΔE 0.039
- Claret #680018 ΔE 0.041
- Merlot #730039 ΔE 0.042
- Maroon #800000 ΔE 0.046
- Wine #80013F ΔE 0.052
Use #721728 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.