#721540
Closest named color: Merlot (#730039). oklch(37.3% 0.131 358), rgb(114, 21, 64).
Aa
White text reads best on this color (11.07:1).
About this color
#721540 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.131 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.020 away. White text reads best on it, at 11.07:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.131) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.89:1 |
| White text | 11.07:1 |
Values
| HEX | #721540 |
| RGB | rgb(114, 21, 64) |
| HSL | hsl(332, 69%, 26%) |
| OKLCH | oklch(37.3% 0.131 358) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721540 | 11.07:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #721540 | 1.89:1 | Fails | Lc 9.5 | Not readable |
| #721540 text on white | 11.07:1 | AAA | Lc 94.4 | Preferred for body text |
| #721540 text on black | 1.89:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE2EA
oklch(93.5% 0.029 356.3)
-
Step 200
200
#F9CBD9
oklch(88.6% 0.055 358.1)
-
Step 300
300
#F5A6C0
oklch(80.9% 0.098 358.2)
-
Step 400
400
#EC72A0
oklch(70.7% 0.158 358.1)
-
Step 500
500
#E24489
oklch(63.1% 0.202 358)
-
Step 600
600
#CD1273
oklch(55.6% 0.219 357.9)
-
Step 700
700
#B00060
oklch(49.2% 0.2 358.2)
-
Step 800
800
#90094E
oklch(42.8% 0.169 358.5)
-
Step 900
900 (this color)
#721540
oklch(37.3% 0.131 358)
-
Step 950
950
#441026
oklch(27% 0.083 358.3)
#721540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A3141 | 0.148 |
| Deuteranopia (no green cones) | #43423E | 0.133 |
| Tritanopia (no blue cones) | #7C0428 | 0.042 |
| Achromatopsia (no color) | #3C3C3C | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721540
#721540
oklch(37.3% 0.131 358)
- #004C40
#004C40
oklch(37.3% 0.069 177.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.020
- Wine #80013F ΔE 0.031
- Velvet #750851 ΔE 0.035
- Red Purple #820747 ΔE 0.036
- Bordeaux #7B002C ΔE 0.036
- Wine Red #7B0323 ΔE 0.047
- Rich Purple #720058 ΔE 0.051
- Red Wine #8C0034 ΔE 0.058
Use #721540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.