#721447
Closest named color: Velvet (#750851). oklch(37.5% 0.136 353), rgb(114, 20, 71).
Aa
White text reads best on this color (11.01:1).
About this color
#721447 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.136 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.023 away. White text reads best on it, at 11.01:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.90:1 |
| White text | 11.01:1 |
Values
| HEX | #721447 |
| RGB | rgb(114, 20, 71) |
| HSL | hsl(327, 70%, 26%) |
| OKLCH | oklch(37.5% 0.136 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721447 | 11.01:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #721447 | 1.90:1 | Fails | Lc 9.7 | Not readable |
| #721447 text on white | 11.01:1 | AAA | Lc 94.2 | Preferred for body text |
| #721447 text on black | 1.90:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CADC
oklch(88.4% 0.057 352.9)
-
Step 300
300
#F4A5C6
oklch(80.8% 0.101 352.9)
-
Step 400
400
#EB71A9
oklch(70.8% 0.162 353.2)
-
Step 500
500
#E14294
oklch(63.2% 0.208 353.2)
-
Step 600
600
#CC0A7E
oklch(55.6% 0.226 353.2)
-
Step 700
700
#AD006A
oklch(49% 0.202 353.1)
-
Step 800
800
#8F0457
oklch(42.8% 0.174 353.1)
-
Step 900
900 (this color)
#721447
oklch(37.5% 0.136 353)
-
Step 950
950
#440F2A
oklch(27% 0.086 353.1)
#721447 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #273148 | 0.152 |
| Deuteranopia (no green cones) | #414245 | 0.135 |
| Tritanopia (no blue cones) | #7B092C | 0.048 |
| Achromatopsia (no color) | #3C3C3C | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721447
#721447
oklch(37.5% 0.136 353)
- #004D3D
#004D3D
oklch(37.5% 0.072 172.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721447, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.023
- Merlot #730039 ΔE 0.026
- Wine #80013F ΔE 0.033
- Red Purple #820747 ΔE 0.034
- Rich Purple #720058 ΔE 0.039
- Bordeaux #7B002C ΔE 0.047
- Grape Purple #5D1451 ΔE 0.052
- Wine Red #7B0323 ΔE 0.059
Use #721447 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.