#720F44
Closest named color: Merlot (#730039). oklch(37% 0.139 354.4), rgb(114, 15, 68).
Aa
White text reads best on this color (11.24:1).
About this color
#720F44 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.139 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.020 away. White text reads best on it, at 11.24:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.86:1 |
| White text | 11.24:1 |
Values
| HEX | #720F44 |
| RGB | rgb(114, 15, 68) |
| HSL | hsl(328, 77%, 25%) |
| OKLCH | oklch(37% 0.139 354.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720F44 | 11.24:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #720F44 | 1.86:1 | Fails | Lc 9.4 | Not readable |
| #720F44 text on white | 11.24:1 | AAA | Lc 94.5 | Preferred for body text |
| #720F44 text on black | 1.86:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F9CADB
oklch(88.5% 0.057 354.7)
-
Step 300
300
#F6A4C5
oklch(80.8% 0.105 353.9)
-
Step 400
400
#ED6FA7
oklch(70.7% 0.166 354.3)
-
Step 500
500
#E33E91
oklch(63% 0.213 354.4)
-
Step 600
600
#CE007B
oklch(55.6% 0.229 354.6)
-
Step 700
700
#AE0067
oklch(49.1% 0.202 354.6)
-
Step 800
800
#900055
oklch(42.7% 0.176 354.3)
-
Step 900
900 (this color)
#720F44
oklch(37% 0.139 354.4)
-
Step 950
950
#450E29
oklch(27.1% 0.088 354.6)
#720F44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #252F45 | 0.158 |
| Deuteranopia (no green cones) | #414142 | 0.138 |
| Tritanopia (no blue cones) | #7C0028 | 0.049 |
| Achromatopsia (no color) | #3B3B3B | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720F44
#720F44
oklch(37% 0.139 354.4)
- #004B3D
#004B3D
oklch(36.8% 0.07 174.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720F44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.020
- Velvet #750851 ΔE 0.025
- Wine #80013F ΔE 0.031
- Red Purple #820747 ΔE 0.034
- Rich Purple #720058 ΔE 0.040
- Bordeaux #7B002C ΔE 0.043
- Grape Purple #5D1451 ΔE 0.053
- Wine Red #7B0323 ΔE 0.055
Use #720F44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.