#720F3F
Closest named color: Merlot (#730039). oklch(36.8% 0.137 357.8), rgb(114, 15, 63).
Aa
White text reads best on this color (11.31:1).
About this color
#720F3F is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.137 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.014 away. White text reads best on it, at 11.31:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.137) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.85:1 |
| White text | 11.31:1 |
Values
| HEX | #720F3F |
| RGB | rgb(114, 15, 63) |
| HSL | hsl(331, 77%, 25%) |
| OKLCH | oklch(36.8% 0.137 357.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720F3F | 11.31:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #720F3F | 1.85:1 | Fails | Lc 9.2 | Not readable |
| #720F3F text on white | 11.31:1 | AAA | Lc 94.7 | Preferred for body text |
| #720F3F text on black | 1.85:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FACAD9
oklch(88.5% 0.057 357.7)
-
Step 300
300
#F7A5C0
oklch(80.9% 0.102 358.3)
-
Step 400
400
#EE6FA0
oklch(70.6% 0.164 357.9)
-
Step 500
500
#E53F89
oklch(63.1% 0.21 358)
-
Step 600
600
#CF0073
oklch(55.5% 0.226 357.8)
-
Step 700
700
#AF0060
oklch(49% 0.2 357.9)
-
Step 800
800
#91004F
oklch(42.7% 0.174 357.7)
-
Step 900
900 (this color)
#720F3F
oklch(36.8% 0.137 357.8)
-
Step 950
950
#450E26
oklch(26.9% 0.087 358.1)
#720F3F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #272F40 | 0.155 |
| Deuteranopia (no green cones) | #42413D | 0.138 |
| Tritanopia (no blue cones) | #7C0026 | 0.044 |
| Achromatopsia (no color) | #3A3A3A | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720F3F
#720F3F
oklch(36.8% 0.137 357.8)
- #004B3F
#004B3F
oklch(36.9% 0.068 177.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720F3F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.014
- Wine #80013F ΔE 0.030
- Velvet #750851 ΔE 0.033
- Bordeaux #7B002C ΔE 0.035
- Red Purple #820747 ΔE 0.036
- Wine Red #7B0323 ΔE 0.047
- Rich Purple #720058 ΔE 0.049
- Grape Purple #5D1451 ΔE 0.058
Use #720F3F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.