#720F30
Closest named color: Bordeaux (#7B002C). oklch(36.3% 0.132 8.3), rgb(114, 15, 48).
Aa
White text reads best on this color (11.49:1).
About this color
#720F30 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.132 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.020 away. White text reads best on it, at 11.49:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.132) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.82:1 |
| White text | 11.49:1 |
Values
| HEX | #720F30 |
| RGB | rgb(114, 15, 48) |
| HSL | hsl(340, 77%, 25%) |
| OKLCH | oklch(36.3% 0.132 8.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720F30 | 11.49:1 | AAA | Lc -98.9 | Preferred for body text |
| Black text on #720F30 | 1.82:1 | Fails | Lc 8.9 | Not readable |
| #720F30 text on white | 11.49:1 | AAA | Lc 95.0 | Preferred for body text |
| #720F30 text on black | 1.82:1 | Fails | Lc -7.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E6
oklch(93.5% 0.029 7.1)
-
Step 200
200
#FBCBD2
oklch(88.6% 0.055 8.4)
-
Step 300
300
#F9A6B4
oklch(81% 0.099 8.5)
-
Step 400
400
#F1718D
oklch(70.7% 0.159 8.3)
-
Step 500
500
#E74271
oklch(63% 0.202 8.3)
-
Step 600
600
#D3075A
oklch(55.7% 0.221 8.2)
-
Step 700
700
#B3004A
oklch(49.1% 0.197 8.5)
-
Step 800
800
#94023C
oklch(42.8% 0.17 8.6)
-
Step 900
900 (this color)
#720F30
oklch(36.3% 0.132 8.3)
-
Step 950
950
#460F1E
oklch(27% 0.084 8.6)
#720F30 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B2D31 | 0.150 |
| Deuteranopia (no green cones) | #45402E | 0.134 |
| Tritanopia (no blue cones) | #7D001E | 0.034 |
| Achromatopsia (no color) | #393939 | 0.133 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720F30
#720F30
oklch(36.3% 0.132 8.3)
- #004844
#004844
oklch(36.2% 0.063 188.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720F30, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.020
- Merlot #730039 ΔE 0.023
- Wine Red #7B0323 ΔE 0.026
- Wine #80013F ΔE 0.039
- Claret #680018 ΔE 0.043
- Burgundy #610023 ΔE 0.048
- Red Purple #820747 ΔE 0.050
- Blood #770001 ΔE 0.052
Use #720F30 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.