#720E4C
Closest named color: Velvet (#750851). oklch(37.3% 0.144 349.1), rgb(114, 14, 76).
Aa
White text reads best on this color (11.15:1).
About this color
#720E4C is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.144 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.012 away. White text reads best on it, at 11.15:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.88:1 |
| White text | 11.15:1 |
Values
| HEX | #720E4C |
| RGB | rgb(114, 14, 76) |
| HSL | hsl(323, 78%, 25%) |
| OKLCH | oklch(37.3% 0.144 349.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720E4C | 11.15:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #720E4C | 1.88:1 | Fails | Lc 9.6 | Not readable |
| #720E4C text on white | 11.15:1 | AAA | Lc 94.3 | Preferred for body text |
| #720E4C text on black | 1.88:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CADF
oklch(88.6% 0.059 349.7)
-
Step 300
300
#F5A4CB
oklch(80.9% 0.107 349.4)
-
Step 400
400
#EC6EB1
oklch(70.8% 0.171 349.3)
-
Step 500
500
#E23C9E
oklch(63.2% 0.22 349.1)
-
Step 600
600
#CB0088
oklch(55.6% 0.233 349.1)
-
Step 700
700
#AC0072
oklch(49.1% 0.205 349.4)
-
Step 800
800
#8E005E
oklch(42.7% 0.179 349.1)
-
Step 900
900 (this color)
#720E4C
oklch(37.3% 0.144 349.1)
-
Step 950
950
#440D2D
oklch(26.9% 0.091 349.2)
#720E4C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #21304D | 0.163 |
| Deuteranopia (no green cones) | #3F414A | 0.140 |
| Tritanopia (no blue cones) | #7B052D | 0.056 |
| Achromatopsia (no color) | #3B3B3B | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720E4C
#720E4C
oklch(37.3% 0.144 349.1)
- #004D3A
#004D3A
oklch(37.4% 0.075 169.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720E4C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.012
- Rich Purple #720058 ΔE 0.027
- Merlot #730039 ΔE 0.032
- Red Purple #820747 ΔE 0.036
- Wine #80013F ΔE 0.038
- Grape Purple #5D1451 ΔE 0.048
- Bordeaux #7B002C ΔE 0.056
- Wine Red #7B0323 ΔE 0.069
Use #720E4C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.