#720D28
Closest named color: Wine Red (#7B0323). oklch(35.9% 0.133 13.3), rgb(114, 13, 40).
Aa
White text reads best on this color (11.64:1).
About this color
#720D28 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.133 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.020 away. White text reads best on it, at 11.64:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.133) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.80:1 |
| White text | 11.64:1 |
Values
| HEX | #720D28 |
| RGB | rgb(114, 13, 40) |
| HSL | hsl(344, 80%, 25%) |
| OKLCH | oklch(35.9% 0.133 13.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720D28 | 11.64:1 | AAA | Lc -99.1 | Preferred for body text |
| Black text on #720D28 | 1.80:1 | Fails | Lc 8.7 | Not readable |
| #720D28 text on white | 11.64:1 | AAA | Lc 95.2 | Preferred for body text |
| #720D28 text on black | 1.80:1 | Fails | Lc -7.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FDE3E4
oklch(93.7% 0.029 15)
-
Step 200
200
#FBCBCE
oklch(88.5% 0.055 14)
-
Step 300
300
#FAA6AE
oklch(80.9% 0.1 13.3)
-
Step 400
400
#F27183
oklch(70.6% 0.159 13.4)
-
Step 500
500
#E94265
oklch(63.1% 0.203 13.3)
-
Step 600
600
#D5044C
oklch(55.7% 0.221 13.4)
-
Step 700
700
#B4003F
oklch(49% 0.196 13.2)
-
Step 800
800
#950133
oklch(42.7% 0.17 13.2)
-
Step 900
900 (this color)
#720D28
oklch(35.9% 0.133 13.3)
-
Step 950
950
#470F1A
oklch(27.1% 0.085 13.6)
#720D28 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C2B28 | 0.149 |
| Deuteranopia (no green cones) | #464025 | 0.135 |
| Tritanopia (no blue cones) | #7E001A | 0.031 |
| Achromatopsia (no color) | #383838 | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720D28
#720D28
oklch(35.9% 0.133 13.3)
- #004746
#004746
oklch(36% 0.062 193.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720D28, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.020
- Bordeaux #7B002C ΔE 0.021
- Merlot #730039 ΔE 0.033
- Claret #680018 ΔE 0.034
- Blood #770001 ΔE 0.040
- Reddy Brown #6E1005 ΔE 0.042
- Burgundy #610023 ΔE 0.046
- Wine #80013F ΔE 0.048
Use #720D28 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.