#720C3F
Closest named color: Merlot (#730039). oklch(36.6% 0.139 357.5), rgb(114, 12, 63).
Aa
White text reads best on this color (11.41:1).
About this color
#720C3F is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.139 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.012 away. White text reads best on it, at 11.41:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.83:1 |
| White text | 11.41:1 |
Values
| HEX | #720C3F |
| RGB | rgb(114, 12, 63) |
| HSL | hsl(330, 81%, 25%) |
| OKLCH | oklch(36.6% 0.139 357.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720C3F | 11.41:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #720C3F | 1.83:1 | Fails | Lc 9.1 | Not readable |
| #720C3F text on white | 11.41:1 | AAA | Lc 94.8 | Preferred for body text |
| #720C3F text on black | 1.83:1 | Fails | Lc -7.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FACAD9
oklch(88.5% 0.057 357.7)
-
Step 300
300
#F8A4C1
oklch(80.9% 0.105 357.4)
-
Step 400
400
#EF6EA1
oklch(70.6% 0.167 357.4)
-
Step 500
500
#E63D8A
oklch(63.2% 0.213 357.6)
-
Step 600
600
#CF0074
oklch(55.6% 0.227 357.4)
-
Step 700
700
#AF0061
oklch(49% 0.2 357.5)
-
Step 800
800
#91004F
oklch(42.7% 0.174 357.7)
-
Step 900
900 (this color)
#720C3F
oklch(36.6% 0.139 357.5)
-
Step 950
950
#450E27
oklch(27% 0.087 356.9)
#720C3F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #262E40 | 0.158 |
| Deuteranopia (no green cones) | #41403D | 0.139 |
| Tritanopia (no blue cones) | #7C0025 | 0.046 |
| Achromatopsia (no color) | #3A3A3A | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720C3F
#720C3F
oklch(36.6% 0.139 357.5)
- #004A3E
#004A3E
oklch(36.6% 0.068 177.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720C3F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.012
- Wine #80013F ΔE 0.030
- Velvet #750851 ΔE 0.032
- Bordeaux #7B002C ΔE 0.036
- Red Purple #820747 ΔE 0.037
- Rich Purple #720058 ΔE 0.047
- Wine Red #7B0323 ΔE 0.048
- Grape Purple #5D1451 ΔE 0.057
Use #720C3F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.