#720B4F
Closest named color: Velvet (#750851). oklch(37.2% 0.148 347), rgb(114, 11, 79).
Aa
White text reads best on this color (11.19:1).
About this color
#720B4F is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.148 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.007 away. White text reads best on it, at 11.19:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.87:1 |
| White text | 11.19:1 |
Values
| HEX | #720B4F |
| RGB | rgb(114, 11, 79) |
| HSL | hsl(320, 82%, 25%) |
| OKLCH | oklch(37.2% 0.148 347) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720B4F | 11.19:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #720B4F | 1.87:1 | Fails | Lc 9.6 | Not readable |
| #720B4F text on white | 11.19:1 | AAA | Lc 94.3 | Preferred for body text |
| #720B4F text on black | 1.87:1 | Fails | Lc -8.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2EE
oklch(93.6% 0.031 347.1)
-
Step 200
200
#F9C9E1
oklch(88.5% 0.062 346.9)
-
Step 300
300
#F5A3CE
oklch(80.8% 0.11 347.1)
-
Step 400
400
#EC6CB6
oklch(70.7% 0.177 346.8)
-
Step 500
500
#E239A3
oklch(63.1% 0.226 347.1)
-
Step 600
600
#CA008D
oklch(55.7% 0.235 347.1)
-
Step 700
700
#AB0077
oklch(49.2% 0.207 347)
-
Step 800
800
#8D0061
oklch(42.7% 0.18 347.2)
-
Step 900
900 (this color)
#720B4F
oklch(37.2% 0.148 347)
-
Step 950
950
#440C2F
oklch(26.9% 0.094 346.9)
#720B4F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1E3051 | 0.167 |
| Deuteranopia (no green cones) | #3D414D | 0.144 |
| Tritanopia (no blue cones) | #7B052E | 0.060 |
| Achromatopsia (no color) | #3B3B3B | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720B4F
#720B4F
oklch(37.2% 0.148 347)
- #004D38
#004D38
oklch(37.3% 0.076 167.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720B4F, closest first.
No curated palette has a color within ΔE 0.04 of #720B4F.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.007
- Rich Purple #720058 ΔE 0.020
- Merlot #730039 ΔE 0.037
- Red Purple #820747 ΔE 0.039
- Wine #80013F ΔE 0.042
- Grape Purple #5D1451 ΔE 0.046
- Bordeaux #7B002C ΔE 0.062
- Mulberry #920A4E ΔE 0.072
Use #720B4F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.