#720B46
Closest named color: Velvet (#750851). oklch(36.8% 0.143 352.7), rgb(114, 11, 70).
Aa
White text reads best on this color (11.34:1).
About this color
#720B46 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.143 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.020 away. White text reads best on it, at 11.34:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 1.85:1 |
| White text | 11.34:1 |
Values
| HEX | #720B46 |
| RGB | rgb(114, 11, 70) |
| HSL | hsl(326, 82%, 25%) |
| OKLCH | oklch(36.8% 0.143 352.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720B46 | 11.34:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #720B46 | 1.85:1 | Fails | Lc 9.3 | Not readable |
| #720B46 text on white | 11.34:1 | AAA | Lc 94.6 | Preferred for body text |
| #720B46 text on black | 1.85:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EC
oklch(93.7% 0.031 352.4)
-
Step 200
200
#FACADD
oklch(88.6% 0.059 352.7)
-
Step 300
300
#F7A4C7
oklch(81% 0.107 352.8)
-
Step 400
400
#EE6DAA
oklch(70.7% 0.171 352.8)
-
Step 500
500
#E43B95
oklch(63.1% 0.218 352.8)
-
Step 600
600
#CD007F
oklch(55.6% 0.23 352.9)
-
Step 700
700
#AD006B
oklch(49% 0.203 352.6)
-
Step 800
800
#8F0058
oklch(42.7% 0.177 352.4)
-
Step 900
900 (this color)
#720B46
oklch(36.8% 0.143 352.7)
-
Step 950
950
#450D2A
oklch(27% 0.09 353.2)
#720B46 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #232F47 | 0.162 |
| Deuteranopia (no green cones) | #404144 | 0.142 |
| Tritanopia (no blue cones) | #7C0029 | 0.052 |
| Achromatopsia (no color) | #3A3A3A | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720B46
#720B46
oklch(36.8% 0.143 352.7)
- #004B3B
#004B3B
oklch(36.8% 0.071 172.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720B46, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.020
- Merlot #730039 ΔE 0.022
- Wine #80013F ΔE 0.033
- Rich Purple #720058 ΔE 0.035
- Red Purple #820747 ΔE 0.035
- Bordeaux #7B002C ΔE 0.047
- Grape Purple #5D1451 ΔE 0.051
- Wine Red #7B0323 ΔE 0.060
Use #720B46 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.