#720B30
Closest named color: Bordeaux (#7B002C). oklch(36% 0.135 7.6), rgb(114, 11, 48).
Aa
White text reads best on this color (11.62:1).
About this color
#720B30 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.135 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.020 away. White text reads best on it, at 11.62:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.135) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.80:1 |
| White text | 11.62:1 |
Values
| HEX | #720B30 |
| RGB | rgb(114, 11, 48) |
| HSL | hsl(338, 82%, 25%) |
| OKLCH | oklch(36% 0.135 7.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720B30 | 11.62:1 | AAA | Lc -99.0 | Preferred for body text |
| Black text on #720B30 | 1.80:1 | Fails | Lc 8.8 | Not readable |
| #720B30 text on white | 11.62:1 | AAA | Lc 95.1 | Preferred for body text |
| #720B30 text on black | 1.80:1 | Fails | Lc -7.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FDE2E6
oklch(93.6% 0.03 7.5)
-
Step 200
200
#FBCAD2
oklch(88.4% 0.056 7.3)
-
Step 300
300
#F9A5B5
oklch(80.8% 0.101 7.1)
-
Step 400
400
#F2708E
oklch(70.8% 0.162 7.7)
-
Step 500
500
#E93F72
oklch(63.1% 0.207 7.7)
-
Step 600
600
#D3005B
oklch(55.6% 0.223 7.6)
-
Step 700
700
#B3004C
oklch(49.1% 0.197 7.6)
-
Step 800
800
#94003D
oklch(42.7% 0.171 7.9)
-
Step 900
900 (this color)
#720B30
oklch(36% 0.135 7.6)
-
Step 950
950
#460E1F
oklch(26.9% 0.085 6.9)
#720B30 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A2C31 | 0.153 |
| Deuteranopia (no green cones) | #44402E | 0.138 |
| Tritanopia (no blue cones) | #7D001D | 0.036 |
| Achromatopsia (no color) | #393939 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720B30
#720B30
oklch(36% 0.135 7.6)
- #004843
#004843
oklch(36.2% 0.063 186.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720B30, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.020
- Merlot #730039 ΔE 0.020
- Wine Red #7B0323 ΔE 0.027
- Wine #80013F ΔE 0.038
- Claret #680018 ΔE 0.042
- Burgundy #610023 ΔE 0.047
- Red Purple #820747 ΔE 0.050
- Blood #770001 ΔE 0.053
Use #720B30 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.