#720B18
Closest named color: Blood (#770001). oklch(35.5% 0.134 22.4), rgb(114, 11, 24).
Aa
White text reads best on this color (11.82:1).
About this color
#720B18 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.134 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Blood (#770001), ΔE 0.021 away. White text reads best on it, at 11.82:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Blood (#770001) |
| Black text | 1.77:1 |
| White text | 11.82:1 |
Values
| HEX | #720B18 |
| RGB | rgb(114, 11, 24) |
| HSL | hsl(352, 82%, 25%) |
| OKLCH | oklch(35.5% 0.134 22.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720B18 | 11.82:1 | AAA | Lc -99.3 | Preferred for body text |
| Black text on #720B18 | 1.77:1 | Fails | Lc 8.5 | Not readable |
| #720B18 text on white | 11.82:1 | AAA | Lc 95.4 | Preferred for body text |
| #720B18 text on black | 1.77:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E1
oklch(93.6% 0.029 23)
-
Step 200
200
#FCCBC8
oklch(88.4% 0.056 22.4)
-
Step 300
300
#FBA7A3
oklch(80.9% 0.1 22.5)
-
Step 400
400
#F47271
oklch(70.6% 0.161 22.5)
-
Step 500
500
#EC424C
oklch(63.1% 0.206 22.4)
-
Step 600
600
#D7032F
oklch(55.6% 0.223 22.4)
-
Step 700
700
#B60026
oklch(49% 0.198 22.3)
-
Step 800
800
#97001E
oklch(42.7% 0.172 22.2)
-
Step 900
900 (this color)
#720B18
oklch(35.5% 0.134 22.4)
-
Step 950
950
#470F12
oklch(26.9% 0.085 22.1)
#720B18 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E2A17 | 0.148 |
| Deuteranopia (no green cones) | #473F14 | 0.134 |
| Tritanopia (no blue cones) | #7E0012 | 0.026 |
| Achromatopsia (no color) | #373737 | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720B18
#720B18
oklch(35.5% 0.134 22.4)
- #00454A
#00454A
oklch(35.6% 0.061 203)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720B18, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood #770001 ΔE 0.021
- Reddy Brown #6E1005 ΔE 0.021
- Wine Red #7B0323 ΔE 0.025
- Claret #680018 ΔE 0.029
- Maroon #800000 ΔE 0.034
- Bordeaux #7B002C ΔE 0.036
- Burgundy #610023 ΔE 0.050
- Merlot #730039 ΔE 0.054
Use #720B18 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.