#720B01
Closest named color: Reddy Brown (#6E1005). oklch(35.3% 0.136 30.9), rgb(114, 11, 1).
Aa
White text reads best on this color (11.90:1).
About this color
#720B01 is a dark, moderately saturated red. In OKLCH its lightness is 35%, its chroma 0.136 and its hue 31°. Its hue sits on the warm side of the wheel. The nearest named color is Reddy Brown (#6E1005), ΔE 0.009 away. White text reads best on it, at 11.90:1.
| Hue family | Reds |
| Lightness | dark (35%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Reddy Brown (#6E1005) |
| Black text | 1.76:1 |
| White text | 11.90:1 |
Values
| HEX | #720B01 |
| RGB | rgb(114, 11, 1) |
| HSL | hsl(5, 98%, 23%) |
| OKLCH | oklch(35.3% 0.136 30.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720B01 | 11.90:1 | AAA | Lc -99.3 | Preferred for body text |
| Black text on #720B01 | 1.76:1 | Fails | Lc 8.4 | Not readable |
| #720B01 text on white | 11.90:1 | AAA | Lc 95.5 | Preferred for body text |
| #720B01 text on black | 1.76:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F0
oklch(97.1% 0.014 28)
-
Step 100
100
#FDE3DE
oklch(93.6% 0.03 30.6)
-
Step 200
200
#FDCCC3
oklch(88.5% 0.057 30.3)
-
Step 300
300
#FCA898
oklch(81% 0.103 31.3)
-
Step 400
400
#F5745F
oklch(70.7% 0.163 31)
-
Step 500
500
#ED442E
oklch(63.1% 0.209 30.8)
-
Step 600
600
#D51B00
oklch(55.6% 0.217 30.9)
-
Step 700
700
#B41500
oklch(49.1% 0.192 30.9)
-
Step 800
800
#951000
oklch(42.7% 0.167 31)
-
Step 900
900 (this color)
#720B01
oklch(35.3% 0.136 30.9)
-
Step 950
950
#481008
oklch(27% 0.087 31.3)
#720B01 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #302900 | 0.146 |
| Deuteranopia (no green cones) | #483F00 | 0.131 |
| Tritanopia (no blue cones) | #7F000B | 0.030 |
| Achromatopsia (no color) | #373737 | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720B01
#720B01
oklch(35.3% 0.136 30.9)
- #00444D
#00444D
oklch(35.4% 0.061 209.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720B01, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Reddy Brown #6E1005 ΔE 0.009
- Blood #770001 ΔE 0.012
- Maroon #800000 ΔE 0.030
- Claret #680018 ΔE 0.038
- Wine Red #7B0323 ΔE 0.041
- Chestnut #742802 ΔE 0.046
- Bordeaux #7B002C ΔE 0.054
- Dark Red #8B0000 ΔE 0.055
Use #720B01 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.