#720A27
Closest named color: Wine Red (#7B0323). oklch(35.8% 0.134 13.4), rgb(114, 10, 39).
Aa
White text reads best on this color (11.74:1).
About this color
#720A27 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.134 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.020 away. White text reads best on it, at 11.74:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.78:1 |
| White text | 11.74:1 |
Values
| HEX | #720A27 |
| RGB | rgb(114, 10, 39) |
| HSL | hsl(343, 84%, 24%) |
| OKLCH | oklch(35.8% 0.134 13.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720A27 | 11.74:1 | AAA | Lc -99.2 | Preferred for body text |
| Black text on #720A27 | 1.78:1 | Fails | Lc 8.6 | Not readable |
| #720A27 text on white | 11.74:1 | AAA | Lc 95.3 | Preferred for body text |
| #720A27 text on black | 1.78:1 | Fails | Lc -7.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FDE2E4
oklch(93.5% 0.03 12.6)
-
Step 200
200
#FCCBCE
oklch(88.6% 0.056 14.1)
-
Step 300
300
#FAA6AD
oklch(80.9% 0.1 14.1)
-
Step 400
400
#F37083
oklch(70.6% 0.161 13.2)
-
Step 500
500
#EA4064
oklch(63% 0.205 13.4)
-
Step 600
600
#D5004C
oklch(55.6% 0.222 13.3)
-
Step 700
700
#B4003F
oklch(49% 0.196 13.2)
-
Step 800
800
#950032
oklch(42.6% 0.17 13.6)
-
Step 900
900 (this color)
#720A27
oklch(35.8% 0.134 13.4)
-
Step 950
950
#470F1A
oklch(27.1% 0.085 13.6)
#720A27 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B2B27 | 0.152 |
| Deuteranopia (no green cones) | #453F24 | 0.137 |
| Tritanopia (no blue cones) | #7E0018 | 0.032 |
| Achromatopsia (no color) | #383838 | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720A27
#720A27
oklch(35.8% 0.134 13.4)
- #004645
#004645
oklch(35.6% 0.061 193.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720A27, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.020
- Bordeaux #7B002C ΔE 0.021
- Claret #680018 ΔE 0.032
- Merlot #730039 ΔE 0.033
- Blood #770001 ΔE 0.040
- Reddy Brown #6E1005 ΔE 0.041
- Burgundy #610023 ΔE 0.044
- Maroon #800000 ΔE 0.048
Use #720A27 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.