#720740
Closest named color: Merlot (#730039). oklch(36.4% 0.143 356.3), rgb(114, 7, 64).
Aa
White text reads best on this color (11.53:1).
About this color
#720740 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.143 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.012 away. White text reads best on it, at 11.53:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.81:1 |
| White text | 11.53:1 |
Values
| HEX | #720740 |
| RGB | rgb(114, 7, 64) |
| HSL | hsl(328, 88%, 24%) |
| OKLCH | oklch(36.4% 0.143 356.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720740 | 11.53:1 | AAA | Lc -98.8 | Preferred for body text |
| Black text on #720740 | 1.81:1 | Fails | Lc 9.1 | Not readable |
| #720740 text on white | 11.53:1 | AAA | Lc 94.8 | Preferred for body text |
| #720740 text on black | 1.81:1 | Fails | Lc -7.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FBCADA
oklch(88.6% 0.059 356.9)
-
Step 300
300
#F8A3C2
oklch(80.8% 0.107 356.3)
-
Step 400
400
#F06DA3
oklch(70.7% 0.17 356.5)
-
Step 500
500
#E7398D
oklch(63.1% 0.219 356.3)
-
Step 600
600
#CF0077
oklch(55.7% 0.228 356.3)
-
Step 700
700
#AF0064
oklch(49.1% 0.201 356.2)
-
Step 800
800
#910051
oklch(42.8% 0.175 356.7)
-
Step 900
900 (this color)
#720740
oklch(36.4% 0.143 356.3)
-
Step 950
950
#460C28
oklch(27% 0.091 355.8)
#720740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #242D41 | 0.162 |
| Deuteranopia (no green cones) | #40403E | 0.144 |
| Tritanopia (no blue cones) | #7C0024 | 0.051 |
| Achromatopsia (no color) | #393939 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720740
#720740
oklch(36.4% 0.143 356.3)
- #00493D
#00493D
oklch(36.2% 0.067 177)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.012
- Velvet #750851 ΔE 0.029
- Wine #80013F ΔE 0.031
- Red Purple #820747 ΔE 0.037
- Bordeaux #7B002C ΔE 0.039
- Rich Purple #720058 ΔE 0.044
- Wine Red #7B0323 ΔE 0.052
- Grape Purple #5D1451 ΔE 0.056
Use #720740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.