#720343
Closest named color: Merlot (#730039). oklch(36.3% 0.147 354), rgb(114, 3, 67).
Aa
White text reads best on this color (11.60:1).
About this color
#720343 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.147 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.017 away. White text reads best on it, at 11.60:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.80:1 |
| White text | 11.60:1 |
Values
| HEX | #720343 |
| RGB | rgb(114, 3, 67) |
| HSL | hsl(325, 95%, 23%) |
| OKLCH | oklch(36.3% 0.147 354) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720343 | 11.60:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #720343 | 1.80:1 | Fails | Lc 9.1 | Not readable |
| #720343 text on white | 11.60:1 | AAA | Lc 94.8 | Preferred for body text |
| #720343 text on black | 1.80:1 | Fails | Lc -7.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FBC9DC
oklch(88.5% 0.061 353.7)
-
Step 300
300
#F9A3C5
oklch(81% 0.109 354.5)
-
Step 400
400
#F16BA8
oklch(70.7% 0.176 354.1)
-
Step 500
500
#E73593
oklch(63% 0.225 353.8)
-
Step 600
600
#CE007C
oklch(55.7% 0.229 354.2)
-
Step 700
700
#AE0068
oklch(49.1% 0.202 354.2)
-
Step 800
800
#900055
oklch(42.7% 0.176 354.3)
-
Step 900
900 (this color)
#720343
oklch(36.3% 0.147 354)
-
Step 950
950
#460B29
oklch(27% 0.093 354.4)
#720343 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #212C44 | 0.168 |
| Deuteranopia (no green cones) | #3F3F41 | 0.146 |
| Tritanopia (no blue cones) | #7C0025 | 0.056 |
| Achromatopsia (no color) | #393939 | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720343
#720343
oklch(36.3% 0.147 354)
- #00493B
#00493B
oklch(36.2% 0.069 174.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720343, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.017
- Velvet #750851 ΔE 0.024
- Wine #80013F ΔE 0.033
- Rich Purple #720058 ΔE 0.038
- Red Purple #820747 ΔE 0.038
- Bordeaux #7B002C ΔE 0.045
- Grape Purple #5D1451 ΔE 0.053
- Wine Red #7B0323 ΔE 0.058
Use #720343 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.