#720340
Closest named color: Merlot (#730039). oklch(36.2% 0.145 356), rgb(114, 3, 64).
Aa
White text reads best on this color (11.65:1).
About this color
#720340 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.145 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.012 away. White text reads best on it, at 11.65:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.80:1 |
| White text | 11.65:1 |
Values
| HEX | #720340 |
| RGB | rgb(114, 3, 64) |
| HSL | hsl(327, 95%, 23%) |
| OKLCH | oklch(36.2% 0.145 356) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720340 | 11.65:1 | AAA | Lc -98.8 | Preferred for body text |
| Black text on #720340 | 1.80:1 | Fails | Lc 9.0 | Not readable |
| #720340 text on white | 11.65:1 | AAA | Lc 94.9 | Preferred for body text |
| #720340 text on black | 1.80:1 | Fails | Lc -7.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FBC9DA
oklch(88.4% 0.061 356.1)
-
Step 300
300
#F9A3C3
oklch(80.9% 0.109 355.9)
-
Step 400
400
#F16BA4
oklch(70.6% 0.174 355.9)
-
Step 500
500
#E8368E
oklch(63.1% 0.223 355.9)
-
Step 600
600
#CE0078
oklch(55.5% 0.228 355.7)
-
Step 700
700
#AF0064
oklch(49.1% 0.201 356.2)
-
Step 800
800
#900052
oklch(42.6% 0.175 355.8)
-
Step 900
900 (this color)
#720340
oklch(36.2% 0.145 356)
-
Step 950
950
#460C28
oklch(27% 0.091 355.8)
#720340 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #222C41 | 0.167 |
| Deuteranopia (no green cones) | #403F3E | 0.145 |
| Tritanopia (no blue cones) | #7C0023 | 0.053 |
| Achromatopsia (no color) | #383838 | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720340
#720340
oklch(36.2% 0.145 356)
- #00493C
#00493C
oklch(36.2% 0.068 175.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720340, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.012
- Velvet #750851 ΔE 0.029
- Wine #80013F ΔE 0.032
- Red Purple #820747 ΔE 0.038
- Bordeaux #7B002C ΔE 0.040
- Rich Purple #720058 ΔE 0.043
- Wine Red #7B0323 ΔE 0.053
- Grape Purple #5D1451 ΔE 0.055
Use #720340 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.