#720321
Closest named color: Wine Red (#7B0323). oklch(35.2% 0.138 16), rgb(114, 3, 33).
Aa
White text reads best on this color (11.99:1).
About this color
#720321 is a dark, moderately saturated red. In OKLCH its lightness is 35%, its chroma 0.138 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.021 away. White text reads best on it, at 11.99:1.
| Hue family | Reds |
| Lightness | dark (35%) |
| Chroma | moderately saturated (0.138) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 1.75:1 |
| White text | 11.99:1 |
Values
| HEX | #720321 |
| RGB | rgb(114, 3, 33) |
| HSL | hsl(344, 95%, 23%) |
| OKLCH | oklch(35.2% 0.138 16) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720321 | 11.99:1 | AAA | Lc -99.3 | Preferred for body text |
| Black text on #720321 | 1.75:1 | Fails | Lc 8.4 | Not readable |
| #720321 text on white | 11.99:1 | AAA | Lc 95.5 | Preferred for body text |
| #720321 text on black | 1.75:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FDE2E3
oklch(93.5% 0.03 15.1)
-
Step 200
200
#FDCACC
oklch(88.4% 0.058 15.7)
-
Step 300
300
#FCA5AA
oklch(80.9% 0.103 15.9)
-
Step 400
400
#F66F7D
oklch(70.8% 0.166 16)
-
Step 500
500
#ED3C5C
oklch(63% 0.212 16)
-
Step 600
600
#D60044
oklch(55.6% 0.223 16.1)
-
Step 700
700
#B50038
oklch(49.1% 0.196 16.1)
-
Step 800
800
#96002D
oklch(42.7% 0.171 16.1)
-
Step 900
900 (this color)
#720321
oklch(35.2% 0.138 16)
-
Step 950
950
#480D17
oklch(27% 0.088 16.1)
#720321 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A2821 | 0.156 |
| Deuteranopia (no green cones) | #453E1E | 0.140 |
| Tritanopia (no blue cones) | #7E0012 | 0.033 |
| Achromatopsia (no color) | #363636 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720321
#720321
oklch(35.2% 0.138 16)
- #004545
#004545
oklch(35.3% 0.06 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720321, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.021
- Bordeaux #7B002C ΔE 0.025
- Claret #680018 ΔE 0.027
- Blood #770001 ΔE 0.033
- Reddy Brown #6E1005 ΔE 0.036
- Merlot #730039 ΔE 0.039
- Burgundy #610023 ΔE 0.042
- Maroon #800000 ΔE 0.045
Use #720321 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.