#720244
Closest named color: Merlot (#730039). oklch(36.3% 0.148 353.3), rgb(114, 2, 68).
Aa
White text reads best on this color (11.61:1).
About this color
#720244 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.148 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.019 away. White text reads best on it, at 11.61:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.80:1 |
| White text | 11.61:1 |
Values
| HEX | #720244 |
| RGB | rgb(114, 2, 68) |
| HSL | hsl(325, 97%, 23%) |
| OKLCH | oklch(36.3% 0.148 353.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720244 | 11.61:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #720244 | 1.80:1 | Fails | Lc 9.2 | Not readable |
| #720244 text on white | 11.61:1 | AAA | Lc 94.8 | Preferred for body text |
| #720244 text on black | 1.80:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FBC9DC
oklch(88.5% 0.061 353.7)
-
Step 300
300
#F9A2C6
oklch(80.8% 0.112 353.5)
-
Step 400
400
#F16AA9
oklch(70.6% 0.178 353.5)
-
Step 500
500
#E73494
oklch(63% 0.227 353.3)
-
Step 600
600
#CD007E
oklch(55.6% 0.229 353.3)
-
Step 700
700
#AE006A
oklch(49.2% 0.203 353.3)
-
Step 800
800
#900057
oklch(42.8% 0.177 353.3)
-
Step 900
900 (this color)
#720244
oklch(36.3% 0.148 353.3)
-
Step 950
950
#460B2A
oklch(27% 0.094 353.4)
#720244 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #202C45 | 0.169 |
| Deuteranopia (no green cones) | #3F3F42 | 0.146 |
| Tritanopia (no blue cones) | #7C0025 | 0.058 |
| Achromatopsia (no color) | #393939 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720244
#720244
oklch(36.3% 0.148 353.3)
- #00493A
#00493A
oklch(36.1% 0.069 173.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720244, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.019
- Velvet #750851 ΔE 0.023
- Wine #80013F ΔE 0.034
- Rich Purple #720058 ΔE 0.036
- Red Purple #820747 ΔE 0.038
- Bordeaux #7B002C ΔE 0.047
- Grape Purple #5D1451 ΔE 0.052
- Wine Red #7B0323 ΔE 0.060
Use #720244 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.