#712C4F
Closest named color: Purple Brown (#673A3F). oklch(40.3% 0.106 351.3), rgb(113, 44, 79).
Aa
White text reads best on this color (9.65:1).
About this color
#712C4F is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.106 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.052 away. White text reads best on it, at 9.65:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.106) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.17:1 |
| White text | 9.65:1 |
Values
| HEX | #712C4F |
| RGB | rgb(113, 44, 79) |
| HSL | hsl(330, 44%, 31%) |
| OKLCH | oklch(40.3% 0.106 351.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #712C4F | 9.65:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #712C4F | 2.17:1 | Fails | Lc 12.1 | Not readable |
| #712C4F text on white | 9.65:1 | AAA | Lc 91.8 | Preferred for body text |
| #712C4F text on black | 2.17:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EB
oklch(93.6% 0.018 351.2)
-
Step 200
200
#ECD0DC
oklch(88.4% 0.035 350.1)
-
Step 300
300
#E1B1C5
oklch(80.9% 0.061 351.7)
-
Step 400
400
#D087A8
oklch(70.8% 0.098 351.2)
-
Step 500
500
#C26792
oklch(63.1% 0.126 351.6)
-
Step 600
600
#AD4C7D
oklch(55.6% 0.138 351)
-
Step 700
700
#943D69
oklch(49.1% 0.127 351.3)
-
Step 800
800 (this color)
#712C4F
oklch(40.3% 0.106 351.3)
-
Step 900
900
#622D47
oklch(37.8% 0.084 351.1)
-
Step 950
950
#391B29
oklch(26.9% 0.051 351.7)
#712C4F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353D50 | 0.116 |
| Deuteranopia (no green cones) | #48494D | 0.105 |
| Tritanopia (no blue cones) | #79293A | 0.037 |
| Achromatopsia (no color) | #454545 | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #712C4F
#712C4F
oklch(40.3% 0.106 351.3)
- #005643
#005643
oklch(40.3% 0.079 171.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #712C4F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.052
- Red Purple #820747 ΔE 0.053
- Velvet #750851 ΔE 0.054
- Wine #80013F ΔE 0.057
- Brownish Purple #76424E ΔE 0.058
- Merlot #730039 ΔE 0.062
- Rich Purple #720058 ΔE 0.067
- Bordeaux #7B002C ΔE 0.068
Use #712C4F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.