#712C4E
Closest named color: Purple Brown (#673A3F). oklch(40.2% 0.105 352.2), rgb(113, 44, 78).
Aa
White text reads best on this color (9.66:1).
About this color
#712C4E is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.105 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.051 away. White text reads best on it, at 9.66:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.17:1 |
| White text | 9.66:1 |
Values
| HEX | #712C4E |
| RGB | rgb(113, 44, 78) |
| HSL | hsl(330, 44%, 31%) |
| OKLCH | oklch(40.2% 0.105 352.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #712C4E | 9.66:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #712C4E | 2.17:1 | Fails | Lc 12.1 | Not readable |
| #712C4E text on white | 9.66:1 | AAA | Lc 91.9 | Preferred for body text |
| #712C4E text on black | 2.17:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EB
oklch(93.6% 0.018 351.2)
-
Step 200
200
#ECD0DB
oklch(88.4% 0.034 352.1)
-
Step 300
300
#E1B1C5
oklch(80.9% 0.061 351.7)
-
Step 400
400
#D087A7
oklch(70.7% 0.098 352)
-
Step 500
500
#C26791
oklch(63.1% 0.126 352.2)
-
Step 600
600
#AD4C7B
oklch(55.5% 0.137 352.2)
-
Step 700
700
#943D68
oklch(49% 0.127 352)
-
Step 800
800 (this color)
#712C4E
oklch(40.2% 0.105 352.2)
-
Step 900
900
#622D46
oklch(37.7% 0.083 352.2)
-
Step 950
950
#391B29
oklch(26.9% 0.051 351.7)
#712C4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353D4F | 0.116 |
| Deuteranopia (no green cones) | #48494C | 0.105 |
| Tritanopia (no blue cones) | #792939 | 0.037 |
| Achromatopsia (no color) | #444444 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #712C4E
#712C4E
oklch(40.2% 0.105 352.2)
- #005644
#005644
oklch(40.4% 0.078 172.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #712C4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.051
- Red Purple #820747 ΔE 0.053
- Velvet #750851 ΔE 0.055
- Wine #80013F ΔE 0.057
- Brownish Purple #76424E ΔE 0.058
- Merlot #730039 ΔE 0.061
- Bordeaux #7B002C ΔE 0.067
- Rich Purple #720058 ΔE 0.068
Use #712C4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.